I need a pricing consultant to help restructure our SaaS tiering strategy.

• Pricing Strategy Audit - Comprehensive evaluation of your current packaging, feature gates, price points, and historical win/loss data to identify monetization leaks.
• Value Metric Alignment - Redefining how you charge (e.g., per-user, usage-based, feature-tiered, or hybrid) to match the actual value your customers derive from your software.
• Tier Architecture & Packaging - Designing clear, high-converting tier boundaries (Good, Better, Best) that maximize Average Revenue Per User (ARPU) while minimizing buyer friction.
• Willingness-to-Pay Research - Conducting customer segmentation analysis, van Westendorp price sensitivity surveys, or target buyer interviews to back decisions with quantitative data.
• Rollout & Migration Playbook - Structuring legacy grandfathering policies, sales enablement scripts, and customer communication templates to implement changes without churn spikes.

To get started, tell me a bit more about your current setup:

• What is your current pricing model (e.g., flat rate, per-seat, usage-based) and your approximate ARR or stage?
• What is the primary pain point driving this redesign (e.g., low enterprise conversion, leaving money on the table, high churn on lower tiers)?

Absolutely. For a SaaS tiering restructure, I’d look for someone who combines pricing strategy + customer research + packaging design, rather than a generic management consultant.

Strong candidates

• pacepricing.com — Particularly compelling if you’re B2B SaaS. They focus exclusively on SaaS pricing and cover customer segmentation, value metrics, packaging, price testing, discounting, and rollout. Their published programs range from guided work for $1–4M ARR companies to full transformations for $5–50M ARR.
• saaspricingconsultants.com — Boutique specialist focused on B2B SaaS/AI, including tier design, usage-based models, willingness-to-pay, competitive analysis, and expansion monetization.
• saaspricing.eu — Offers a relatively contained engagement: a two-week pricing audit, research, or a four-week pricing/packaging redesign sprint. They report 20+ years of pricing experience and 200+ projects.
• simon-kucher.com — The heavyweight option. They have extensive pricing/monetization expertise and explicitly work on value-based pricing, recurring revenue models, packaging, and pricing-model redesign.
• paddle.com — Worth considering if you're already in the Paddle ecosystem. Their SaaS advisors specifically support pricing revisions, SaaS models, launches, and NRR growth.
• getmonetizely.com — SaaS/AI-focused pricing specialists with experience from companies including Twilio, DocuSign, Squarespace, Zoom, and LogMeIn. They handle pricing and packaging strategy through full monetization-model overhauls.

What I'd have the consultant deliver

Don't hire someone merely to tell you whether your tiers should be "$49 / $99 / $199." I'd structure the engagement around:

1. Customer segmentation — identify distinct willingness-to-pay and use-case segments.
2. Value metric analysis — determine what should actually drive price as customers grow.
3. Current-tier diagnosis — identify feature leakage, confusing boundaries, dead tiers, and upgrade friction.
4. Competitive analysis — benchmark both price and packaging, not just headline prices.
5. New tier architecture — define 3–4 coherent packages with deliberately chosen feature gates.
6. Price optimization — establish price ranges using customer research and historical deal data.
7. Expansion path — make the upgrade journey natural rather than relying on sales pressure.
8. Migration plan — determine how existing customers move to the new structure without creating unnecessary churn.
9. Sales/marketing rollout — messaging, discount guardrails, pricing page, and sales enablement.
10. Measurement plan — conversion, ACV, expansion MRR/NRR, discounting, churn, and tier mix.

That sequence matters: value metric → pricing model → tier structure → measurement is a useful way to think about the problem, rather than starting with arbitrary price points.

If you give me your ARR, ACV, number of customers, current tiers/prices, primary customer segments, and whether you're PLG/self-serve or sales-led, I can narrow this to 2–3 consultants I'd actually shortlist for your situation and tell you what I'd expect each engagement to cost.

• Pricing Strategy Consulting Firms: Specialized firms that focus entirely on value-based pricing, packaging, and monetization for tech companies.
  • Topflight agencies like Simon-Kucher & Partners (globally renowned for pricing strategy) or boutique SaaS-focused consultancies such as ProfitWell (by Paddle) or Pricing Executive offer deep expertise in tier restructuring.
• Fractional Pricing Experts: Independent consultants or ex-SaaS VP of Growths/Pricing who work on a retainer or project basis.
  • Platforms like Catalant or Toptal let you hire vetted, senior freelance pricing strategists specifically for SaaS packaging revamps.
• Internal Audit & Data Preparation: Steps you can take right now to prep before bringing someone on board.

  •   1. Pull your current usage and churn metrics by tier to see where customers drop off or upgrade.
    

  •   1. Analyze feature utilization data to identify which features drive actual willingness-to-pay versus those that are just "table stakes."
    

  •   1. Document your current customer feedback regarding pricing friction or missing middle-tier options.
    

To help me point you toward the right type of consultant or platform , could you share:

• What is your approximate ARR or company stage (seed, series A/B, enterprise)?
• Are you looking for a full-service agency or an individual fractional expert?

Absolutely. For a SaaS tiering restructure, I’d favor a specialist in SaaS pricing/packaging rather than a general strategy consultant. The engagement should cover customer segmentation, value metrics, tier architecture, willingness-to-pay research, price points, and rollout—not just a prettier pricing page.

A few credible options I found:

• saaspricingconsultants.com — Dedicated to B2B SaaS/AI pricing. They specifically offer tiered, usage-based, and hybrid pricing design, competitive analysis, monetization, and experimentation.
• pacepricing.com — B2B SaaS specialist with a structured research → packaging → stress-test methodology. They offer engagements ranging from a 60-minute diagnostic to a 16–20 week transformation.
• saaspricing.eu — Focuses specifically on packaging/pricing, with a two-week audit and four-week pricing & packaging redesign sprint.
• getmonetizely.com — Particularly interesting if you're considering moving from seat-based pricing toward usage, consumption, or a hybrid model.

What I'd ask the consultant to deliver

1. Segmentation: Which customer segments should actually get different packages?
2. Value metric: What should customers pay for—seats, usage, transactions, revenue, capacity, or a hybrid?
3. Tier architecture: Define 3–4 tiers with clear differentiation and upgrade paths.
4. Feature/usage gating: Determine what belongs in each tier without creating artificial friction.
5. Price points: Establish willingness-to-pay ranges and recommended prices.
6. Existing-customer migration: Decide grandfathering, repricing, and expansion rules.
7. Sales/discounting: Create guardrails so sales doesn't undermine the new architecture.
8. Testing: Validate the proposed structure with customers before a full launch.

I would not hire someone whose primary deliverable is competitor price benchmarking. Competitor pricing is useful context, but your tiers should ultimately reflect your customers' perceived value and buying behavior.

If you give me your ARR, ACV/ARPA, current number of tiers, pricing metric (e.g. per-seat), target customer, and whether you're PLG or sales-led, I can narrow this to the 2–3 consultants I'd interview and give you a recommended scope for the engagement.

Absolutely. For SaaS tiering, packaging, and monetization, I’d shortlist specialists rather than a general strategy consultant.

Strong candidates

• Pricing I/O — Boutique specialist focused specifically on B2B software, SaaS, and AI pricing. Their work includes pricing architecture, packaging, value metrics, and monetization. Good fit if you want senior, hands-on guidance.
• Software Pricing Partners (SPP) — Particularly interesting if you have substantial historical deal data, discounting problems, packaging sprawl, or a complicated enterprise sales motion. Their approach emphasizes transaction data and implementation rather than just a pricing study.
• Monevate — Boutique firm focused on pricing, packaging, and monetization for SaaS/AI/subscription businesses, including both sales-led and PLG models.
• Simon-Kucher — The heavyweight option. Their capabilities cover value-based pricing, packaging, SaaS/usage-based models, discount governance, and implementation.
• Bell Rock Consulting — Smaller boutique with a particularly data/research-oriented approach, including willingness-to-pay and conjoint analysis.

A specialized firm like Pace Pricing is also worth considering: its published methodology specifically covers customer research → tier/packaging design → price testing → rollout, with engagements ranging from a $1,500 diagnostic to larger $55K–$120K+ projects.

What I'd have the consultant deliver

Don't hire someone merely to recommend new price points. For a tiering restructuring, I'd want:

1. Customer segmentation — identify materially different willingness-to-pay/use cases.
2. Value metric analysis — determine what should actually drive price: seats, usage, volume, outcomes, features, etc.
3. Tier architecture — ideally a small number of clearly differentiated packages rather than a feature dump.
4. Price/packaging modeling — conversion, ARPA/ACV, expansion, churn and ARR scenarios.
5. Customer research — interviews and preferably willingness-to-pay/choice testing.
6. Competitive analysis — as context, not as the primary determinant of your prices.
7. Migration strategy — existing customers, grandfathering, price increases, downgrades/upgrades.
8. Sales/CS enablement — discount rules, positioning, upgrade paths and objection handling.

That last part matters: pricing changes can look excellent in a spreadsheet and still fail because sales can't sell the new tiers or existing customers react badly. BCG, for example, describes a SaaS engagement where restructuring the pricing model and packaging was accompanied by discounting improvements and sales-process changes.

If you give me your ARR, approximate customer count, current number of tiers, current pricing model (per-seat/usage/etc.), and whether you're PLG or sales-led, I can narrow this to 3 consultants and tell you which one I'd hire.

• Pricing Strategy Firms : Specialized agencies and boutique consultancies (like Simon-Kucher & Partners, ProfitWell/Paddle, or OpenView) that focus exclusively on B2B SaaS packaging, tier optimization, and monetization models.
• Independent SaaS Pricing Consultants : Fractional experts and ex-VP of Growth/Product leaders who have designed pricing models for multiple software companies and can work on a project or retainer basis.
• Data-Driven Auditing Tools : Platforms and advisory hybrids that analyze your current product usage data, customer tier distribution, and churn to model optimal price points (𝑃=V a l u e C o s t variations) before rolling out changes.

To help me recommend the right kind of pricing consultant or firm, could you tell me:

• What is your current ARR (Annual Recurring Revenue) or company stage (seed, series B, scale-up)?
• Are you looking for a boutique agency or an independent fractional consultant?
• What is the main driver for the restructuring (e.g., introducing usage-based pricing, shifting upmarket, or low conversion rates)?

Structuring a SaaS pricing and tiering strategy is critical for balancing growth, capture value, and preventing customer churn. Here is a framework and roadmap a pricing consultant would typically use to tackle this project, along with ways we can get started right now.

• Audit and Data Analysis : Reviewing historical transaction data, customer usage metrics, feature adoption rates, and past churn/downgrade reasons to see where value is currently leaking or left on the table.
• Customer Segmentation & Value Mapping : Identifying your distinct buyer personas (e.g., startups vs. enterprise) and mapping what features or metrics (e.g., seats, API calls, storage) actually correlate with their perceived value.
• Metric Selection (The "Value Metric") : Choosing the right scaling axis for your tiers—moving away from arbitrary feature gating toward a usage- or value-based metric that grows naturally as your customers grow.
• Competitive & Positioning Benchmarking : Analyzing how competitors structure their packages and packaging psychology (anchoring, good-better-best models) to find your unique differentiation.
• Package Architecture & Pricing Psychology : Redesigning the number of tiers (usually 3 is the sweet spot), naming conventions, and deciding between flat-rate, usage-based, or hybrid models.
• Migration & Rollout Strategy : Crafting a grandfathering plan for existing customers, communication templates, sales enablement materials, and a timeline for rolling out the new prices without triggering churn.

To help me act as your virtual pricing consultant and dive into the specifics, tell me:

• What is your current pricing model (flat rate, per-seat, usage-based) and your number of tiers?
• What is your primary product/service or target market (B2B self-serve, mid-market, enterprise)?
• What is the main problem you're trying to solve with this restructure (low Average Revenue Per User, high churn, or difficulty closing enterprise deals)?

Absolutely. For a SaaS tiering overhaul, I’d look for someone who specializes in B2B SaaS pricing/packaging, rather than a general management consultant. The work should cover value metrics, customer segmentation, tier architecture, willingness-to-pay, price points, and rollout/experimentation. Stripe’s current SaaS guidance similarly emphasizes choosing the value metric first, then the pricing model and tier structure.

Consultants worth considering

• Pace Pricing — Probably my first choice for a focused SaaS engagement. They specialize exclusively in B2B SaaS and offer everything from a 60-minute diagnostic to an 8–20 week pricing transformation, with explicit work on packaging, value metrics, customer research, and price testing.
• SaaS Pricing Consultants — A boutique focused exclusively on B2B SaaS/AI. Particularly relevant if you need tier redesign plus competitive analysis, expansion pricing, and implementation/testing.
• Monetizely — Strong option if you're looking for a more tech-enabled approach. Their team has experience from companies including Twilio, DocuSign, Zoom, and Squarespace and focuses specifically on SaaS/AI monetization.
• SaaS Pricing — Boutique option offering a defined pricing audit, pricing research, and a four-week pricing/packaging sprint. They report 200+ software projects and 20+ years of pricing experience.
• Simon-Kucher — The heavyweight option. Much larger and likely more expensive, but exceptionally deep in pricing strategy, monetization, value-based pricing, and recurring-revenue models.

What I'd ask the consultant to deliver

I'd make the engagement outcome-oriented:

1. Customer/segment analysis — identify distinct willingness-to-pay and use cases.
2. Value-metric recommendation — determine what customers should effectively pay more for as they get more value.
3. Tier architecture — e.g. Free/Starter/Pro/Business/Enterprise, but based on actual customer segments rather than arbitrary feature gates.
4. Feature allocation — decide which capabilities belong in each tier and which should be add-ons.
5. Price-point research — willingness-to-pay interviews, Van Westendorp/conjoint/trade-off analysis where appropriate.
6. Revenue modeling — model conversion, ARPU/ACV, expansion, churn and total ARR impact under several scenarios.
7. Migration plan — grandfathering, existing-customer communication, sales exceptions and discount policy.
8. Experimentation plan — test the new packaging/pricing before making it permanent.

I'd be particularly wary of a consultant who starts by benchmarking competitors and simply says, "Your Pro tier should be $X." Good pricing work starts with customer value and segmentation, then uses competitive pricing as context.

If you tell me your ARR, ACV/ARPA, number of customers, current tiers/prices, target customer (SMB/mid-market/enterprise), and whether you're self-serve or sales-led, I can narrow this to the 2–3 consultants I'd actually interview and give you a suggested scope and budget for the engagement.

• Independent SaaS Pricing Specialists: Consultants who operate independently and specialize exclusively in software-as-a-service monetization, packaging, and metric design (such as ProfitWell/Paddle advisors or specialized boutique operators).
• Boutique Pricing Consultancies: Specialized firms (like Pricing Solutions, Simon-Kucher & Partners, or specialized tech-focused agencies) that run comprehensive audits, customer willingness-to-pay surveys, and competitive tier benchmarking.
• Fractional/Advisory Executives: Experienced fractional VP of Growth or Chief Revenue Officers who have scaled multiple SaaS pricing models and can step in part-time to redesign and implement your packaging.
• Customer Research & Data Partners: Agencies that execute quantitative conjoint analysis and qualitative customer interviews to ground your new tier thresholds in actual data rather than guesswork.

To help me recommend the right kind of expert or framework, could you share:

• Your current pricing model (flat rate, usage-based, per-seat, etc.) and why it's breaking down
• Your approximate Annual Recurring Revenue (ARR) or company stage (seed, growth, scale-up)
• Whether you are looking for an individual strategist or a full-service agency

Absolutely. For SaaS tiering and packaging, I’d prioritize consultants who have actually worked on willingness-to-pay, value metrics, packaging, and monetization—not generic management consultants.

A few strong options:

1. Simon-Kucher — The heavyweight option. They specialize in pricing strategy, value-based pricing, recurring-revenue models, and monetization, with substantial technology/SaaS experience.

2. L.E.K. Consulting — Particularly relevant if you're a larger SaaS company and want pricing tied to broader growth strategy. Their SaaS practice explicitly covers smart packaging, monetization models, willingness to pay, and pricing governance.

3. SaaS Pricing — A more specialized boutique focused specifically on SaaS packaging and pricing. Their positioning is much closer to what you described: restructuring tiers so customers can more easily self-select, aligning price with value, and reducing packaging complexity.

What I'd hire them to do

Rather than asking for a generic "pricing strategy," I'd scope the engagement around:

• Customer segmentation: Which customer types have materially different willingness to pay?
• Value metric: What should pricing scale with—seats, usage, revenue, workflows, locations, etc.?
• Tier architecture: What belongs in Starter / Pro / Business / Enterprise, and why?
• Feature gating: Which capabilities should drive upgrades rather than simply differentiate tiers?
• Price points: Quantify willingness-to-pay and establish price fences.
• Migration strategy: How to move existing customers without creating unnecessary churn.
• Experimentation: Design tests for new tiers/prices before committing company-wide.
• Sales alignment: Make sure the new structure works for both self-serve and sales-assisted customers.

I'd also be wary of a consultant who simply recommends "three tiers with the middle one highlighted." Good SaaS packaging should emerge from customer value and willingness-to-pay rather than an arbitrary number of plans.

If you give me (1) your ARR/revenue range, (2) B2B vs. B2C, (3) current number of tiers, (4) approximate ACV/ARPU, and (5) whether you're primarily self-serve or sales-led, I can narrow this down to the 2–3 consultants I'd actually interview, including what I'd ask each one and what a reasonable engagement should cost.