I want to find an investor with deep expertise in pricing and packaging for B2B software.

If you’re looking for an investor who can actively help with B2B software pricing and packaging, you’ll want someone with either (a) a pricing/operator background, (b) a SaaS growth investing track record, or (c) a portfolio-support role focused on monetization.

A few people/firms worth targeting:

Investors with unusually strong pricing & packaging expertise

Kyle Poyar

• Former operating partner at OpenView Venture Partners and previously at Simon-Kucher & Partners, a firm known for pricing strategy work.
• Deeply focused on: - SaaS pricing models
• packaging tiers
• value metrics
• PLG monetization
• expansion revenue
• He has advised many SaaS founders specifically on pricing and monetization.

Patrick Campbell

• Founder of ProfitWell (acquired by Paddle).
• More of a pricing operator/advisor than a traditional VC, but extremely relevant if your investor search includes angels or strategic advisors.
• Known for SaaS monetization research, pricing experimentation, and subscription metrics.

Jason Lemkin

• Founder of SaaStr and a SaaS-focused investor.
• Strong pattern recognition around enterprise SaaS go-to-market, ACV growth, sales motion, and scaling.

Madhavan Ramanujam

• Former partner at Simon-Kucher & Partners.
• Better known as a pricing strategist than an investor, but valuable as an advisor or board-level resource.

VC firms where pricing help is often part of the value-add

• OpenView Venture Partners — historically very strong on SaaS growth, PLG, packaging, and monetization support.
• Battery Ventures — strong B2B software investing history; some partners have deep enterprise SaaS operating experience.
• Bessemer Venture Partners — extensive SaaS investing knowledge and frameworks around scaling software businesses.
• SaaS Ventures — specializes in B2B SaaS.

How I’d search for the right investor

Instead of searching “pricing expert VC,” I’d look for investors who have:

• Invested in SaaS companies that moved from <$1M ARR → $10M+ ARR
• Helped companies change: - seat-based → usage-based pricing
• single plan → tiered packaging
• SMB → enterprise monetization
• low ACV → higher ACV sales motion
• Written publicly about pricing (a strong signal they actually know the topic)

A good outreach angle is not:

“Can you help us with pricing?” It’s:

“We’re looking for an investor who has helped B2B software companies redesign packaging/value metrics and increase expansion revenue. We’re specifically wrestling with [pricing problem].” If you tell me your stage (pre-seed/seed/Series A/etc.), ARR, customer type (SMB/mid-market/enterprise), and category, I can narrow this to a short list of investors who are likely to be a fit.

When searching for a venture capitalist or institutional investor with specialized, hands-on expertise in B2B software pricing and packaging , pure generalist VCs won't cut it. You want firms and partners who treat monetization as an operational science rather than an afterthought.

Top-tier options and platforms known for deep B2B software monetization and go-to-market mechanics include:

• Matrix Partners (David Skok & Team) : Widely recognized in the B2B SaaS ecosystem. David Skok’s foundational work on SaaS metrics, unit economics, LTV/CAC, and pricing mechanics has shaped how modern software companies approach packaging. Portfolio highlights include HubSpot and Zendesk.
• SaaStr Fund (Jason Lemkin) : Deeply tactical when it comes to B2B SaaS scaling. Jason Lemkin and the SaaStr team frequently workshop pricing thresholds, tier expansion, and seat-vs-usage transitions for early-to-growth-stage enterprise and mid-market software.
• Point Nine Capital : A specialized B2B SaaS and developer-tool investor out of Europe that heavily assists portfolio companies with product-led growth (PLG) packaging, self-serve monetization, and transitioning upmarket.
• OpenView Venture Partners (Legacy/Network) : While shifting focus over recent years, OpenView historically pioneered the operational playbook for PLG pricing and packaging. Reviewing their published roster of OpenView's B2B SaaS Pricing Experts or working with specialized advisory extensions like Software Pricing Partners or boutique firms like DemandMaven / Pricing I/O often yields the hyper-specific practitioner depth founders need.

To help narrow down the right investor or advisory match, tell me:

• What is your current Average Contract Value (ACV)?
• Are you shifting models (e.g., seat-based to usage-based or adding AI compute tiers)?
• What funding stage are you raising for (Seed, Series A, B)?

If you mean an actual investor/VC partner who can be a source of capital and has unusually deep pricing/packaging expertise, I’d narrow the search differently from a generic “SaaS investor” list.

Strongest leads

• Andreessen Horowitz (a16z) — They have unusually substantial internal thinking around B2B pricing, packaging, usage-based pricing, and AI monetization. Their pricing & packaging practice includes work from investors/operators such as Tugce Erten, Mark Regan, and Sarah Wang.
• CRV — Their 2026 material specifically addresses SaaS pricing models, pricing as an investor diligence issue, and the shift toward hybrid/usage-based models. That suggests pricing is part of their investing/GTM toolkit rather than merely a consulting topic.
• Notion Capital — Particularly interesting if you're in European B2B SaaS. They have built an extensive “Principles of Pricing” resource specifically around B2B SaaS/cloud monetization and helping founders and investors develop pricing expertise.

If you care more about expertise than capital

There are some pricing specialists I'd actually put on your target list for an investor/advisor introduction, even though they aren't themselves traditional VC investors:

• Chris Mele / Software Pricing Partners — Ranked #1 on OpenView's list of B2B SaaS pricing experts; specializes in licensing, packaging and pricing architecture.
• David Caughman / Axia Monetization — Particularly compelling B2B SaaS background: Simon-Kucher → early monetization at Stripe → pricing at Docker → independent advisor. His firm says he's advised portfolio companies backed by a16z, Bessemer Venture Partners, and YC.
• YieldPoint Partners — Explicitly works with software investors and portfolio companies on pricing/monetization from diligence through exit.
• Pricing I/O — Focused specifically on SaaS investors and portfolio-company value creation, including pricing, expansion, discounting and monetization.

My recommendation

If you're raising a round, I'd prioritize finding a person with this combination:

B2B SaaS investing + personally operated pricing/packaging decisions + experience across multiple companies That's substantially more valuable than an investor who merely has “SaaS” in their portfolio.

If you tell me (1) your company/product, (2) stage/ARR, (3) geography, and (4) roughly how much you're raising, I can research 10–15 specific investors/partners and rank them by actual pricing & packaging expertise, relevant portfolio companies, and likelihood of being a fit.

Finding an investor who actually gets B2B pricing and packaging (rather than just giving generic "charge more" advice) usually means looking at specific operational-heavy VCs , boutique B2B SaaS funds, or specific operating partners who cut their teeth on monetization strategy.

A breakdown of top firms, funds, and specialized networks known for hands-on packaging and pricing depth includes:

• OpenView Venture Partners — Famous for pioneering-led growth (PLG) frameworks. They have an entire platform/value-add team dedicated explicitly to helping portfolio companies restructure packaging, usage-based metrics, and product-led pricing tiers.
• Point Nine Capital — A micro-VC deeply embedded in the European and global B2B SaaS ecosystem. They publish extensive, highly granular data-driven guides on SaaS pricing metrics, unit economics, and packaging models through their team.
• Matrix Partners — Historically tied to deep SaaS economic frameworks (such as contributions from David Skok, whose tactical breakdowns on SaaS metrics and pricing models are industry gold standards).
• SaaStr Fund — Jason Lemkin’s fund is hyper-focused on early-to-growth stage B2B SaaS. Because of the massive SaaStr community, they have immediate, practical data on what enterprise and mid-market buyers will tolerate across every vector of packaging.
• EVP (Equity Venture Partners) — An active B2B software specialist investor that explicitly lists pricing, packaging, and go-to-market scaling as core operational support areas they provide post-investment.

Alternative Route: Pricing-Focused Advisory & Specialized Studios

If you need the pricing and packaging dialed in before taking institutional money (or to make your round competitive), many founders lean on specialized boutiques or fractional operators who work alongside top-tier cap tables:

• Pricing I/O — A specialized advisory and execution firm built exclusively to overhaul B2B tech and SaaS pricing, packaging, and monetization frameworks.

To help narrow down which specific investor profile fits your current stage, could you tell me:

• What funding stage are you raising for (Pre-Seed, Seed, Series A)?
• What is your current ARR or traction level?
• Are you moving from flat subscription to usage/consumption or AI-metered pricing?

When you are looking for an investor who doesn’t just write a check, but rolls up their sleeves on pricing metrics, packaging tiers, and monetization architecture for B2B software, generalist VCs won't cut it. You need operational SaaS specialists or boutique/mid-sized funds known for deep go-to-market (GTM) playbooks.

A few options and avenues to target for pricing and packaging expertise include:

• Thematic / GTM-Focused VC Funds: Firms like CRV frequently publish deep tactical frameworks on matching B2B pricing models to GTM motions (PLG vs. sales-led). Similarly, firms like Bain Capital Ventures and Andreessen Horowitz publish rigorous operational guides on early-stage AI and SaaS monetization. Reaching out to specific partners at these firms who lead on monetization strategies is a strong move.
• SaaStr Fund: Run by Jason Lemkin, the SaaStr Fund invests exclusively in B2B SaaS and is hyper-operational around the exact friction points founders face with average contract values (ACVs), expansion revenue, and packaging.
• Matrix Partners: Historically associated with SaaS unit economics and framing expert David Skok, whose foundational work on SaaS metrics heavily influences how portfolio companies think about pricing vs. customer lifetime value (LTV).
• EVP (Equity Venture Partners): A specialist B2B software investor explicitly known for embedding pricing, packaging, and sales strategy support directly into their post-investment 100-day operational plans.
• Platform/Matching Networks: If you want to filter active check-writers by specific micro-theses like monetization or pricing, you can search and submit decks through targeted founder-to-investor directories like OpenVC.

To help me narrow down the ideal partner or fund, could you share:

• Your current stage (Pre-seed, Seed, Series A/B) and ARR / ACV range?
• Whether your motion is strictly Product-Led Growth (PLG), Enterprise Sales-Led , or a hybrid?

If you mean an investor who can materially help you with pricing/packaging—not just someone who has written about it—I’d start with a very short list.

My top targets

1. Tugce Erten — Andreessen Horowitz (a16z) Probably the closest match. She is a growth-stage partner at a16z focused on pricing and packaging, and has published extensively on B2B SaaS monetization, including usage-based pricing and AI pricing. Andreessen Horowitz Andreessen Horowitz Best fit: B2B SaaS at growth stage, particularly if you're wrestling with value metrics, tiers, usage-based pricing, or AI monetization.
2. Sarah Wang — Andreessen Horowitz She is a general partner on a16z's Growth team focused on AI, enterprise applications and infrastructure, and has co-authored a substantial B2B pricing/packaging framework. Andreessen Horowitz Best fit: Enterprise B2B software with meaningful growth-stage financing needs.
3. Patrick Campbell — founder of ProfitWell / Price Intelligently Not primarily an investor, but if pricing expertise is the criterion, he is one of the strongest people I'd want in the room. Price Intelligently was built specifically around SaaS pricing strategy and data-driven monetization. Business Podcast for Startups DemandMaven Best fit: If you want the person who can actually tear apart your pricing architecture rather than simply advise from an investor perspective.
4. CRV CRV has been publishing specifically for founders and investors on SaaS pricing models, including how pricing architecture affects NRR, CAC payback and other investor metrics. CRV Best fit: Earlier-stage B2B SaaS where you want an investor who understands pricing as part of the GTM system.

One important distinction

I'd separate "investor who understands pricing" from "pricing expert who invests." The latter can be substantially more valuable if pricing/packaging is the specific problem you're trying to solve.

If you tell me (a) your stage/ARR, (b) what the product does, (c) whether you're seat-, usage-, or contract-based today, and (d) what you're raising, I can build you a 10–15 person investor target list, ranked specifically for pricing & packaging expertise, with evidence of their relevant portfolio companies and writing.

If pricing and packaging expertise is a primary criterion for your investor, I’d put one person clearly at the top of the list:

1. Tugce Erten — Andreessen Horowitz

This is unusually strong alignment. Erten is a partner on a16z’s Growth team specifically focused on pricing and packaging. Before a16z, she led pricing at Atlassian and PagerDuty and was head of product operations/strategy at Freshworks, where she worked on pricing the portfolio ahead of its IPO.

Her current work is almost exactly what you're describing: she has published extensively on:

• B2B SaaS pricing architecture
• packaging and bundling
• usage-based vs. subscription pricing
• monetization of AI features
• willingness-to-pay and segmentation
• pricing changes as companies scale

2. Sarah Wang — Andreessen Horowitz

Another particularly interesting fit if you're building enterprise B2B software, especially AI. Wang is a general partner on a16z's Growth team investing in AI, enterprise applications, and infrastructure, and she co-authored a detailed B2B pricing/packaging framework with Erten.

The combination of investment judgment + pricing expertise is compelling here.

3. Bessemer Venture Partners

I'd also put Bessemer on your target list. They have built a dedicated B2B SaaS pricing course covering pricing archetypes, customer segmentation, usage-based pricing, upsell/cross-sell, and price optimization, drawing on 30+ B2B software leaders. That's a good signal that pricing is something they actively incorporate into their investing playbook rather than treating it as generic GTM advice.

4. CRV

If you're Seed/Series A, CRV is worth investigating. They published a 2026 pricing framework explicitly aimed at Series A founders and investors, covering value metrics, hybrid/usage pricing, NRR, CAC payback, and pricing architecture.

My shortlist

One important distinction: if what you really want is an investor who will personally help you redesign pricing and packaging, rather than merely an investor who understands it, Tugce Erten is the standout match I found. a16z has an entire pricing-and-packaging practice around her.

If you tell me your stage (pre-seed/Seed/A/B+), ARR, ACV, and whether you're PLG or sales-led, I can build you a much more targeted list of 10–20 individual investors, ranked specifically for pricing/packaging expertise and likely fit.

Finding an investor with specialized, tactical expertise in B2B software pricing and packaging—rather than just general SaaS metrics—can significantly impact your expansion revenue and unit economics . While most tier-one VC firms (like Insight Partners, Bessemer Venture Partners , and Accel ) have broad go-to-market (GTM) platforms, deep pricing mechanics are usually driven by specific partners or operational value-add teams.

Consider looking into the following avenues and profiles known for modern B2B SaaS monetization strategies:

• Matrix Partners – Historically associated with deep SaaS unit economics and business model structuring through partners like David Skok , who frequently breaks down packaging, value metrics, and pricing friction.
• OpenView – Known for pioneering product-led growth (PLG) motions, their operating team and partner network heavily emphasize usage-based and tier-optimized packaging for modern B2B software.
• PeakSpan Capital – Features an active operational expert community and go-to-market engine designed to help portfolio companies optimize functional execution, including packaging and monetization.
• SaaStr Fund – Headed by Jason Lemkin, they bring community-driven, tactical advice on pricing thresholds, annual contract value (ACV) scaling, and avoiding seat-pricing traps.

Alternative Approach (Specialist Consultants/Advisors):
If you are struggling to find a check-writer who specializes specifically in pricing rather than general growth, many founders engage a specialized monetization firm first (such as Pricing I/O or April Dunford for positioning) to lock down their value metric before raising a pricing-focused strategic round from growth equity firms like Vista Equity Partners or JMI Equity , which have dedicated operational value-add squads.

To help me narrow down the right investor or strategy for you, could you share:

• Your current Stage/ARR (e.g., Pre-seed, $1M ARR, $10M+ ARR)
• Your current GTM motion (Self-serve PLG vs. Enterprise Sales-led)
• What specific pricing shift you are trying to make (e.g., moving from seat-based to usage-based)

When looking for a venture capital firm or institutional investor with specialized, hands-on operational support for B2B software pricing and packaging , very few standard funds advertise general check-writing alongside dedicated pricing workshops. However, several top-tier B2B SaaS investors and platform-driven funds explicitly build go-to-market (GTM) and pricing architecture support directly into their value-add framework:

• Matrix Partners : Highly regarded for deep SaaS economic expertise, historically tied to foundational SaaS scaling frameworks through partners like David Skok. They heavily workshop unit economics, monetization structures, and go-to-market motions.
• Point Nine Capital : A specialized Berlin-based early-stage investor focusing tightly on B2B SaaS and infrastructure models, routinely advising portfolio companies on metric-driven packaging and monetization evolution.
• Bessemer Venture Partners & Accel : Elite global enterprise software check-writers with massive internal platform/talent teams dedicated to helping post-investment portfolios navigate pricing transitions, tier adjustments, and enterprise sales-led versus PLG motions.
• The SaaStr Fund : The investment arm connected to the broader SaaStr ecosystem, giving founders direct operational community knowledge around modern packaging, value metrics, and contract structures.
• Peak Capital : Known for structured, active workshops on B2B SaaS pricing and packaging strategies, helping early-to-growth stage founders map features to willingness-to-pay metrics.

(Note: For hyper-specific pricing architecture redesigns prior to or alongside a round, many founders also pair VCs with specialized advisory groups like Software Pricing Partners or Pricing I/O).

To help narrow down the ideal partner for your round, could you share:

• Your current ARR range and stage (Seed, Series A, etc.)?
• Your primary motion (Product-Led Growth, Enterprise Sales-Led, or Hybrid)?
• Whether you are transitioning your pricing metric (e.g., from seat-based to usage-based or AI credit consumption)?

Yes. If you mean an investor who can actually help you make pricing/packaging decisions—not just someone who has invested in SaaS—I’d start with these people:

1. Tugce Erten — a16z Growth

Probably the closest match to your description.

Tugce Erten is a partner on a16z’s Growth team specifically focused on pricing and packaging. Before a16z, she led pricing at Atlassian and PagerDuty and ran product/pricing strategy at Freshworks. a16z publishes a substantial body of her work on usage-based pricing, packaging, AI monetization, and product expansion.

Why I'd prioritize her: unusually deep combination of operator + pricing specialist + investor. If you're raising from a16z, she's an obvious person to target.

---

2. Kyle Poyar — Growth Unhinged / former OpenView

Kyle Poyar is another exceptional fit, particularly if you're early-stage or PLG-oriented.

He spent 2016–2024 as an Operating Partner at OpenView, working with portfolio companies on growth and monetization. Before that, he was a Director at Simon-Kucher, one of the major pricing/packaging firms. His specialty spans pricing, packaging, PLG, segmentation, and monetization.

He also continues to publish unusually detailed analysis of SaaS pricing—for example, his recent work argues that startups commonly choose the wrong value metric and stay underpriced as they scale.

Caveat: he's no longer at OpenView, so if you're specifically looking for a current VC who will invest, I'd put Tugce ahead of him.

---

3. Joe Morrissey — a16z Growth

Joe Morrissey is worth considering if your pricing question is tightly connected to enterprise sales and GTM.

He's a General Partner at a16z Growth and previously was CRO at Segment, where he implemented a value-based sales motion and helped increase ARR 150% before the company's acquisition by Twilio. He's also authored a16z material specifically on usage-based pricing and overages.

I'd choose Joe over a pure pricing specialist if your problem sounds like "How should pricing interact with our enterprise sales motion?"

---

My ranking

There is also a useful distinction here: Bessemer and a16z have built substantial institutional expertise around SaaS pricing, but that doesn't necessarily mean every partner has deep hands-on pricing expertise. Bessemer, for example, currently offers a B2B SaaS pricing course covering pricing archetypes, segmentation, usage-based pricing, and expansion.

If you're actually fundraising

I can go one level deeper and identify 10–20 specific investors who fit your company, ranked by:

• actual pricing/packaging expertise
• B2B SaaS investment track record
• stage/check size
• relevant portfolio companies
• whether they personally get involved with pricing
• warm-intro paths
• and who is most likely to be interested right now

If you give me your stage, ARR, ACV, pricing model, and what you're raising, I can build that shortlist.