We need to run retargeting ads on Facebook to bring back people who visited our site. Is there a service for just that?

Yes. What you’re looking for is usually called a Facebook/Meta retargeting service, remarketing service, or Meta Ads management service. These companies set up campaigns that show ads specifically to people who already visited your website but didn’t buy, call, sign up, etc.

You have a few options:

• Hire a Meta Ads agency (done-for-you) They install/configure tracking (Meta Pixel and often Conversions API), build website visitor audiences, create ads, and manage spend. Many agencies offer retargeting as a standalone service or as part of Meta Ads management.
• Use a retargeting platform (more self-service) Tools like retargeting/ad automation platforms can connect to Meta and help manage audiences and campaigns. These are better if you already have someone internally who can handle strategy and creative.
• Run it yourself through Meta Ads Manager This is the cheapest option. The basic setup is:

1. Install Meta Pixel + Conversions API.
2. Create a Custom Audience of website visitors (for example, last 30–180 days).
3. Create ads aimed at those visitors.
4. Exclude people who already converted.
5. Monitor cost per conversion.

A good retargeting-only campaign is often fairly simple:

• Audience: website visitors who did not purchase/contact you
• Window: 7–90 days depending on your sales cycle
• Ads: testimonials, case studies, discounts, reminders, product/service benefits
• Budget: often much smaller than a full acquisition campaign because the audience is warmer

When looking for a provider, ask:

• “Do you only manage retargeting, or do you also run prospecting?”
• “Will I own the Meta ad account and pixel?”
• “Do you create the ads/creative?”
• “How do you measure conversions?”

If you tell me your business type (ecommerce, SaaS, local service, B2B, etc.) and roughly how much monthly website traffic you get, I can suggest the type of service that fits best.

Yes, many agencies and specialized ad-tech platforms focus exclusively or heavily on managing retargeting campaigns, including Facebook retargeting.

While you can set this up yourself directly via the Meta Ads Manager by installing the Meta Pixel on your website, outsourcing or using dedicated automation services is common. Options fall into a few clear categories depending on your needs:

• Dedicated Retargeting & Ad Platforms: Platforms like AdRoll or Criteo specialize in automated cross-channel retargeting (though their core strengths often lean into display/native, they integrate with social/Facebook).
• Specialized Agencies: Boutique digital marketing agencies (e.g., found on platforms like Upwork or specialized PPC agencies) offer "retargeting-only" scope of work packages if you don't want a full-service retainer.
• Freelance Experts: Hiring a dedicated media buyer on MarketerHire or Upwork who focuses strictly on paid social conversion and retargeting funnels.

If you'd like, tell me:

• What e-commerce or CRM platform your site runs on (Shopify, WordPress, custom, etc.)
• Your monthly ad budget
• Whether you want an automated software tool or a human expert to run it

I can point you toward the best specific service for your setup.

Yes. What you’re describing is usually called Facebook/Meta retargeting (or remarketing) — and there are both self-serve tools and managed services that do only this.

You have a few options:

1. Use Meta Ads Manager directly (lowest cost)

For many businesses, you don’t need a separate service. You install the facebook.com (or use Meta’s Conversions API), create a Website Custom Audience, and run ads only to past visitors. You can target:

• Everyone who visited your site in the last 7/30/180 days
• People who visited specific product or landing pages
• People who added to cart but didn’t buy
• Visitors who didn’t complete a signup/purchase

This is usually the best route if you already have someone who can manage ads.

2. Retargeting platforms (they manage the campaigns)

If you want a service that handles the setup, creatives, optimization, and reporting, look at:

• adroll.com — focused heavily on retargeting across channels
• criteo.com — commonly used by ecommerce brands for personalized retargeting
• sharpspring.com — simpler retargeting campaigns
• madgicx.com — Meta ads optimization/automation tools

3. Hire a “retargeting-only” agency/freelancer

Search terms that work:

• “Meta retargeting agency”
• “Facebook remarketing management”
• “paid social retargeting specialist”

A good provider should handle:

• Pixel/CAPI setup
• Audience segmentation
• Ad creative
• Frequency control (avoiding annoying repeat ads)
• Conversion tracking
• Testing offers/messages

A couple of questions determine the best fit:

1. Is your goal ecommerce sales, lead generation, or something else?
2. Roughly how much traffic does your site get per month?
3. Do you want a done-for-you service, or just a tool that automates the ads?

Yes, there are dedicated platforms and services that specialize in this, though technically you don't need a separate third-party service because Facebook (Meta) handles retargeting natively inside its own ecosystem.

Here is how you can approach it, depending on whether you want a specialized software tool or to do it directly:

1. Dedicated Retargeting Platforms (Third-Party Services)

If you want an external dashboard that automates and manages retargeting across Facebook and the wider web, consider these platforms:

• AdRoll : One of the best-known dedicated retargeting platforms. It lets you manage cross-channel retargeting campaigns (including Facebook, Instagram, and display ads across the web) from a single dashboard.
• Criteo : Focuses heavily on automated product recommendation retargeting, though it is typically geared toward larger e-commerce operations.

2. The Native Way: Meta Ads Manager (Most Common & Cost-Effective)

Instead of paying a middleman software, most businesses just use Meta Ads Manager directly. It has built-in retargeting capabilities for free:

1. Install the Meta Pixel: A small piece of code you place on your website (or install via plugins if you use Shopify, WordPress, etc.) that tracks your visitors.

2. Create a Custom Audience: In Meta's Events Manager, you create an audience called a "Custom Audience" sourced from your website traffic (e.g., all visitors in the last 30 days, or specifically people who visited a product page but didn't buy).

3. Run the Ad: Build a campaign in Ads Manager and select that Custom Audience as your target.

4. Hiring a Freelancer or Agency

If by "service" you meant an agency or person to set and manage the ads for you rather than software, you can hire a freelance media buyer on platforms like Upwork or a boutique digital marketing agency. They will log into your Meta Business Suite and set up the pixel and retargeting funnels for you.

To help point you in the exact right direction, tell me:

• What platform is your website built on (Shopify, WordPress, custom, etc.)?
• Are you looking for software to automate it yourself, or a freelancer/agency to run it for you?

Yes. What you’re looking for is usually called a Meta retargeting/remarketing service. You don’t necessarily need a full-service marketing agency.

There are two ways to do it:

• DIY through Meta Ads Manager: Install the Meta Pixel on your site, create a Custom Audience of website visitors, and run Facebook/Instagram ads specifically to those people. Meta officially supports retargeting website visitors this way.
• Hire a specialized retargeting service: Some agencies will handle the Pixel/CAPI setup, audience segmentation, ads, and optimization for you. For example, services such as surfsideppc.com and adshift.media specifically advertise Meta retargeting.

If you mean “I just want someone/something that takes my existing website traffic and automatically retargets those visitors on Facebook, without buying a whole marketing package,” then yes—that's a fairly narrow service and I'd look specifically for managed Meta retargeting rather than a general Facebook ads agency.

If you tell me roughly how much website traffic you get per month and whether you're selling products or generating leads, I can find a few services that fit and compare their pricing.

Yes, there is a built-in service for that called Meta Ads Manager , which lets you run retargeting campaigns directly on Facebook and Instagram . You do not need a separate third-party platform just to retarget website visitors, though external tools do exist if you want automated cross-channel management.

How Facebook Retargeting Works

To run these ads, you use Meta's native tools to track visitors and build custom groups.

• Meta Pixel: A small piece of code you install on your website to track visitor actions like page views or cart additions.
• Custom Audiences: A feature inside Ads Manager where you turn your tracked website data into a targetable group of past visitors.
• Advantage+ Catalog Ads: An automated ad type that shows users the exact products they looked at or left in their cart.

Steps to Set Up Retargeting

1. Install Pixel: Add the Meta Pixel tracking code to your website header or via an e-commerce plugin.
2. Build Audience: Go to Meta Events Manager and create a Custom Audience of recent website visitors.
3. Create Campaign: Open Meta Ads Manager and select an objective like traffic or sales.
4. Select Audience: Choose your newly created website visitor custom audience for the ad set.
5. Launch and Cap: Set your budget and apply a frequency cap so you do not annoy users with too many repetitive ads.

If you'd like, let me know:

• What platform your website is built on (Shopify, WordPress, custom code)
• If you want to target all visitors or just cart abandoners

I can give you specific setup instructions for your situation.

Yes. What you’re describing is Facebook/Instagram (Meta) retargeting: show ads specifically to people who visited your website but didn’t convert.

You have two main options:

1. Do it directly through Meta Ads Manager — usually the cheapest. Install the Meta Pixel, create a Website Custom Audience, and run a campaign against that audience. Meta explicitly supports retargeting website visitors this way.

2. Use a service that manages it for you — there are agencies/tools that handle the pixel, audience creation, ads, and optimization. For example, Coinis offers a more automated campaign-launch workflow, while agencies such as Digital Aura offer managed Meta remarketing.

If you mean a service where you basically give them your website and budget and they just handle “bring my site visitors back on Facebook/Instagram,” yes—that exists.

If you tell me roughly how many website visitors you get per month and your monthly ad budget (e.g. $500, $2,000, $10,000), I can recommend the simplest/most cost-effective type of service for you.

Yes, you can outsource this specific task, though you typically won't find many reputable agencies or services that handle exclusively Facebook retargeting in a total vacuum.

Instead, retargeting is usually offered as a core specialty or bundled service by specialized paid-media agencies, cross-channel platforms, or automated software tools.

Options available for setting up and managing just your site retargeting on Meta include:

• Omnichannel Retargeting Platforms (e.g., AdRoll ): These self-serve or managed platforms specialize heavily in remarketing. They allow you to manage campaigns that follow your website visitors across Facebook, Instagram, and the broader web (display and email) from a single dashboard.
• Dedicated Paid-Media/PPC Agencies (e.g., Clicks Geek, Black Propeller): Smaller or mid-sized agencies often take on targeted scopes of work like remarketing/retargeting setups if you don't want a massive, full-service, multi-thousand-dollar monthly general marketing retainer.
• AI-Driven Ad Management Tools (e.g., Madgicx ): These software-as-a-service (SaaS) platforms connect directly to your Meta Ads Manager and use automation to segment your website traffic and launch, test, and optimize retargeting loops automatically.

Note: Before hiring an outside service for just Facebook retargeting, ensure your website has the Meta Pixel (and Conversions API) correctly installed and tracking specific page views or cart events. Without clean data coming from your site, no external service can successfully isolate and retarget those visitors.

If you'd like to narrow this down, tell me:

• What platform is your website built on (Shopify, WordPress/WooCommerce, custom, etc.)?
• Do you already have the Meta Pixel installed?
• Are you looking for a software tool to do it yourself or an agency/freelancer to manage it for you?

Yes, there are specialized services, agencies, and software platforms dedicated entirely to setting up, managing, and optimizing Facebook retargeting campaigns (also known as Meta retargeting).

Depending on your budget, whether you want an automated tool, or if you prefer a human expert to handle it, here is a breakdown of the services available for this exact need:

• Dedicated PPC and Retargeting Agencies: If you want a done-for-you service where specialists install the Meta Pixel, build custom audiences, design the ad creatives, and manage the budget, you can hire specialized digital marketing agencies. Agencies on platforms like Upwork or boutique performance marketing firms focus exclusively on paid social and retargeting loops.
• Automated Ad-Tech Platforms: Tools like AdRoll or Metadata.io are built specifically to streamline retargeting across multiple channels, including Facebook and Instagram. They use AI and automated workflows to serve dynamic ads to your website visitors without requiring deep technical setup.
• Freelance Specialists: If a full agency is too expensive, hiring a vetted freelance media buyer on Fiverr Pro who specializes in the Meta Pixel and retargeting funnels is a cost-effective way to get the setup done right.
• In-House via Meta Ads Manager (DIY): If your site runs on a platform like Shopify, WordPress/WooCommerce, or Wix, you can often connect your store to Meta with a single click. This automatically installs the tracking pixel and lets you launch a basic retargeting campaign yourself through the Meta Ads Manager for free (minus your ad spend).

To help me recommend the best route, tell me:

• What platform is your website built on (Shopify, WordPress, custom code, etc.)?
• What is your monthly ad budget?
• Do you want an automated software tool or a human expert to manage it?

Yes. What you’re looking for is usually called a Facebook/Meta retargeting service, remarketing service, or managed Meta Ads retargeting. These companies set up the tracking, build the audiences, create ads, and manage the campaigns so you don’t have to run them yourself.

A typical retargeting setup includes:

1. Tracking setup

   • Install the Meta Pixel and/or Conversions API on your site.
   • Track visitors, product viewers, form abandoners, etc.

2. Audience creation

   • “Visited any page in the last 30 days”
   • “Viewed pricing page but didn’t contact us”
   • “Added to cart but didn’t buy”
   • “Existing customers excluded”
     These become Meta Custom Audiences.

3. Ad management

   • Create ads specifically for people who already know your brand.
   • Test offers, testimonials, reminders, discounts, or content.
   • Monitor cost per conversion and adjust spend.

Your options:

• Hire a Meta Ads agency — best if you want someone to fully manage it. Many agencies offer retargeting as a standalone service or part of Facebook Ads management.
• Use a specialized retargeting platform — useful for ecommerce or larger catalogs.
• Run it yourself through Meta Ads Manager — cheapest option, but you’ll need someone comfortable with pixels, audiences, creative, and optimization.

For a small business, you can often start with a fairly simple campaign:

• Audience: website visitors from the last 30–180 days
• Exclude: people who already converted
• Budget: often a few hundred dollars/month in ad spend to test
• Ads: 3–5 variations

If you tell me what kind of site you have (ecommerce, SaaS, local service, lead generation, etc.) and roughly how many monthly visitors you get, I can suggest the type of service that fits best.