Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this
AdRoll is a connected ecosystem and multichannel advertising platform that helps marketers run full-funnel campaigns across display, social, video, connected TV, mobile, and more to build brand awareness, drive engagement, and re-engage customers, with cross-channel attribution to measure impact. Its AdRoll ABM (formerly RollWorks) offering targets and engages key B2B accounts across multiple channels to generate and accelerate pipeline, shorten sales cycles, and provide revenue impact reporting. The platform leverages machine learning and integrates with existing tech stacks, emphasizes privacy-forward advertising, and provides AI-powered optimization and award-winning support.
Tone of voice
65% of how AI describes AdRoll reads positive.
Words AI uses
AI reaches for best for retargeting · excellent · strong when it describes AdRoll.
Sources
adroll.com shapes more of what AI says about AdRoll than any other source, at 33% of its citations.
bizdevstrategy.com · pursuit.us · blog.hubspot.com · blog.thoughtlabs.com
The market map
Digital Advertising and Retargeting Tools →Excerpts where AdRoll appeared in the AI's answer

AdRoll : A dedicated retargeting platform that distributes your ads across Facebook, Instagram, Google, and thousands of private websites from a single dashboard.

AdRoll — focused on retargeting across channels, including Meta-style campaigns.
Excerpts where AdRoll appeared in the AI's answer

AdRoll : Offers B2G marketing capabilities that include targeting named government agencies with personalized display and native ads.

AdRoll: Offers B2G-specific ABM, allowing users to target government-sector visitors and target named agencies with ads
Excerpts where AdRoll appeared in the AI's answer

AdRoll ABM (formerly RollWorks) — Built on top of the NextRoll identity framework, RollWorks specializes in mid-market ABM execution.

AdRoll ABM (formerly RollWorks): A strong mid-market contender built on NextRoll's targeting technology.
Excerpts where AdRoll appeared in the AI's answer

AdRoll is strong for retargeting across Meta, Google, and display networks

AdRoll and 6sense are leading tools for B2B teams aiming for targeted, cross-platform reach.
Excerpts where AdRoll appeared in the AI's answer

AdRoll : Well-suited for mid-market and e-commerce retargeting, offering built-in dynamic ad creation within its programmatic framework.