Which one AI picks, and when.
Data as of Jul 28, 2026 · Based on 10 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Amazon leads by 18 points.
| Measure |  Amazon |  Best Buy |
|---|---|---|
| Parse Score | 96 |
| 88 |
| Strength | 65 | 58 |
|---|
| Reach | 98 | 89 |
|---|
| Authority (widest gap) | 91 | 73 |
|---|
