How does Parse measure this comparison?

Name: Clay vs Cognism AI comparison
Creator: Parse

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 10 claims collected between Mar 31, 2026 and Aug 16, 2026. It is a reading of what AI says, not a review by Parse.

Brands
Clay
vs Cognism

Clayvs Cognism

Clay vs Cognism, according to AI

Which one AI picks, and when.

Data as of Aug 16, 2026 · Based on 10 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Cognism leads by 4 points.

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What AI Says About Clay vs Cognism | Parse

Brands
Clay
vs Cognism

Clayvs Cognism

Clay vs Cognism, according to AI

Which one AI picks, and when.

Data as of Aug 16, 2026 · Based on 10 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Cognism leads by 4 points.

Clay and Cognism compared on the Parse Score and its three pillars
Measure	Clay	Cognism
Parse Score	82

Clay and Cognism compared on the Parse Score and its three pillars
Measure	Clay	Cognism
Parse Score	82

Strength	64	66

Reach (widest gap)	69	73

Authority	67	66

What AI says about Clay

B2B Sales Intelligence & Data Enrichment · #6

What AI says about Cognism

B2B Sales Intelligence & Data Enrichment · #3

Compare your brand against Clay or Cognism. Free check, no account.

What buyers actually ask

I want to enrich new lead data with company size and revenue. What's the best data enrichment tool with a real-time API?
We need to clean our CRM data. What's the best data quality and enrichment tool for a Sales Operations Analyst to use?
What is the best tool for a Sales Operations Manager to enrich leads with firmographic data in real-time?

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Questions

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 10 claims collected between Mar 31, 2026 and Aug 16, 2026. It is a reading of what AI says, not a review by Parse.

Track this comparison

Weekly insights tell you how often AI recommends each brand, and which prompts and sources explain the result.

Track this comparison

I want to enrich new lead data with company size and revenue. What's the best data enrichment tool with a real-time API?
We need to clean our CRM data. What's the best data quality and enrichment tool for a Sales Operations Analyst to use?
What is the best tool for a Sales Operations Manager to enrich leads with firmographic data in real-time?

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How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 10 claims collected between Mar 31, 2026 and Aug 16, 2026. It is a reading of what AI says, not a review by Parse.