Which one AI picks, and when.
Data as of Aug 5, 2026 · Based on 32 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Hightouch leads by 18 points.
| Measure |  Census |  Hightouch |
|---|---|---|
| Parse Score | 84 |
| 89 |
| Strength | 82 | 79 |
|---|
| Reach | 63 | 70 |
|---|
| Authority (widest gap) | 51 | 69 |
|---|
