Which one AI picks, and when.
Data as of Aug 13, 2026 · Based on 36 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on reach, where HubSpot leads by 14 points.
| Measure |  HubSpot |  Klaviyo |
|---|---|---|
| Parse Score | 96 |
| 94 |
| Strength | 69 | 71 |
|---|
| Reach (widest gap) | 93 | 79 |
|---|
| Authority | 95 | 81 |
|---|
