The top three brands captured 19.7% of direct mentions in CRM Software Platforms.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 5,704 AI responses · See how Parse measures this
CRM Software Platforms
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Default starting point for startups and general pipelines. | 67% | |
| 2 | 65% | ||
| 3 | Reserved for enterprise scaling and complex configurations. | 55% | |
| 4 | Visual pipeline tracker favored by outbound sales teams. | 49% | |
| 5 | 35% | ||
| 6 | 22% | ||
| 7 | Flexible workspace bridging sales pipelines and project delivery. | 21% | |
| 8 | 12% | ||
| 9 | Structured CRM natively converting closed deals into projects. | 11% | |
| 10 | 8% | ||
| 11 | 8% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | Lightweight pipeline manager built for solopreneurs and freelancers. | 6% | |
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | Collaboration-heavy free tier supporting unlimited user seats. | 5% | |
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 29% of analyzed answers.
Share of direct mentions
share of answers
share of answers
Share of supported contexts
share of answers
Share of supported contexts
share of answers
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 55% | 46% | ||
| 52% | 47% | ||
| 54% | 38% | ||
| 31% | 27% | ||
| 32% | 17% |
The two models disagree most about Freshworks CRM (ChatGPT #9, Google #23) and Workato (ChatGPT #22, Google #13).
HubSpot currently anchors the CRM software leaderboard with a clear share-of-voice advantage over tied runners-up Salesforce and Pipedrive. AI assistants routinely position the platform as the default starting point for startups, service businesses, and general-purpose pipelines in April 2026.
Across 5,704 AI responses, HubSpot is mentioned most, named in 67% of them, followed by Zoho (65%) and Salesforce (55%).
Parse measures each brand's mention rate — the share of answers naming it — across 5,704 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI models default to HubSpot for general versatility and free tiers, while reserving
Salesforce for enterprise needs. Google AI Overviews heavily weights video summaries and listicles that frequently surface
Pipedrive and
Zoho CRM alongside the market leaders.
What is the best CRM software?
AI models default to HubSpot for general versatility and free tiers, while reserving
Salesforce for enterprise needs. Google AI Overviews heavily weights video summaries and listicles that frequently surface
Pipedrive and alongside the market leaders.
Responses steer small creative agencies toward Pipedrive for pure visual pipeline tracking and for inbound marketing integration. is frequently suggested when agencies need to blur the lines between sales tracking and project management.
Brands mentioned
I'm looking to manage my agency's sales pipeline. What's the best CRM for a small creative agency?
Responses steer small creative agencies toward Pipedrive for pure visual pipeline tracking and
HubSpot for inbound marketing integration.
Monday is frequently suggested when agencies need to blur the lines between sales tracking and project management.
The market map
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