What does AI recommend for vehicle rental and sharing services?

Enterprise Rent-A-Car has climbed to become the most frequently cited vehicle rental service, overtaking early leaders Hertz and Sixt. Meanwhile, AI assistants consistently recommend peer-to-peer platform Turo as the top choice for app-based rentals and unique vehicle options.

Which vehicle rental and sharing services brands appear most in AI answers?

Across 4,958 AI responses, Hertz is mentioned most, named in 50% of them, followed by Enterprise Rent-A-Car (50%) and Avis Budget Group (42%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 4,958 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best vehicle rental and sharing services, according to AI

Data as of Aug 25, 2026 · Based on 4,958 AI responses · See how Parse measures this

Vehicle Rental and Sharing Services

893 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Vehicle Rental and Sharing Services, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	HertzA reliable legacy brand recommended for airport rentals and loyalty perks.	A reliable legacy brand recommended for airport rentals and loyalty perks.	50%
2	Enterprise Rent-A-CarPraised for overall customer satisfaction and its large network of locations.	Praised for overall customer satisfaction and its large network of locations.	50%
3	Avis Budget Group		42%
4	Avis		39%
5	SixtFrequently cited for its premium fleet and modern rental experience.	Frequently cited for its premium fleet and modern rental experience.	32%
6	National Car Rental		31%
7	Alamo Rent A Car		31%
8	TuroThe top choice for peer-to-peer rentals, likened to 'Airbnb for cars'.	The top choice for peer-to-peer rentals, likened to 'Airbnb for cars'.	29%
9	Booking Holdings		27%
10	Thrifty Car Rental		15%
11	CostcoGaining mentions for member-exclusive deals and perks like free additional drivers.	Gaining mentions for member-exclusive deals and perks like free additional drivers.	14%
12	Expedia Group		14%
13	American Automobile Association (AAA)		12%
14	AutoSlashA rising recommendation for tracking rental price drops and finding deals.	A rising recommendation for tracking rental price drops and finding deals.	11%
15	Trip.com Group		11%
16	Uber		7%
17	AARP		7%
18	Getaround		7%
19	NerdWallet		6%
20	BoatsetterThe top marketplace for peer-to-peer boat rentals that includes renter insurance.	The top marketplace for peer-to-peer boat rentals that includes renter insurance.	5%
21	Outdoors GeekA leading choice for renting full camping gear packages with Nationwide shipping.	A leading choice for renting full camping gear packages with Nationwide shipping.	5%
22	Get My Boat		4%
23	REI Co-op		4%
24	LowerGear		4%
25	Discover Cars		4%
26	The Points Guy		3%
27	Buoy		3%
28	Penske		2%
29	Click&Boat		2%
30	Bandago		2%
31	BoatUS		2%
32	U-Haul		2%
33	Reddit		2%
34	Going		2%
35	KitLender		2%
36	Advantage Rent A Car		2%
37	Travel + Leisure		2%
38	USAA		2%
39	Berkshire Hathaway		2%
40	Citi		2%
41	Arrive Outdoors		1%
42	Fox Rent A Car		1%
43	JPMorgan Chase		1%
44	Mountainside Gear Rental		1%
45	Cruise America		1%
46	Rent Camp Gear		1%
47	CheapCarRental		1%
48	GEICO Marine		1%
49	Bankrate		1%
50	Toyota		1%
51	Carla		1%
52	Ace Rent A Car		1%
53	VroomVroomVroom		1%
54	SamBoat		1%
55	United Van Rentals		<1%
56	Sailo		<1%
57	Sprinter Rentals		<1%
58	Momondo		<1%
59	Outdoorsy		<1%
60	Consumer Reports		<1%
61	Indie Campers		<1%
62	Empire Cash Car Rentals		<1%
63	Gear To Go Outfitters		<1%
64	Quora		<1%
65	Zest Car Rental		<1%
66	Hola Car Rentals		<1%
67	Travellers Autobarn		<1%
68	Europcar		<1%
69	Travelers		<1%
70	Alphabet		<1%
71	Allianz Partners		<1%
72	Liligo		<1%
73	RealCar NYC		<1%
74	Auto Europe		<1%
75	EconomyBookings		<1%
76	RightOnTrek		<1%
77	Basecamp Outdoor Gear		<1%
78	Airport Van Rental		<1%
79	Kyte		<1%
80	Green Motion		<1%
81	CarRentals.com		<1%
82	Enterprise Truck Rental		<1%
83	Mountain High Outfitters		<1%
84	KKR		<1%
85	Yelp		<1%
86	Markel Corporation		<1%
87	Rocktown Adventures		<1%
88	Kelley Blue Book		<1%
89	GTG Sprinters		<1%
90	Rent Outdoor Gear		<1%
91	Back 40 Outfitters		<1%
92	Investopedia		<1%
93	The Family Voyage		<1%
94	Nationwide		<1%
95	Geer Garage		<1%
96	Greenvans		<1%
97	GoMoterra		<1%
98	AXA		<1%
99	American Express		<1%
100	Upgraded Points		<1%