Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
e.l.f. Cosmeticselfcosmetics.come.l.f. Cosmetics makes affordable, professional-quality makeup and skincare that are vegan, cruelty-free (Leaping Bunny approved), and sold at drugstore prices. The brand offers products across hair, makeup, and skincare, frequently releasing new drops and collaborations, and supports shopping features like free shipping on orders over $35, an app, and student discounts. It emphasizes sustainability through Project Unicorn, aiming to reduce packaging waste and environmental impact.
Tone of voice
76% of how AI describes e.l.f. Cosmetics reads positive.
Words AI uses
AI reaches for affordable · budget-friendly · best when it describes e.l.f. Cosmetics.
Sources
instagram.com shapes more of what AI says about e.l.f. Cosmetics than any other source, at 8.1% of its citations.
reddit.com · google.com · youtube.com · elfcosmetics.com
The market map
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