Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
ILIAiliabeauty.comILIA Beauty creates clean makeup and skincare products designed to improve skin health while providing natural-looking coverage. The brand focuses on multi-functional formulas, such as the Super Serum Skin Tint SPF 40, and emphasizes sustainability through reforestation efforts and recyclable packaging.
Tone of voice
74% of how AI describes ILIA reads positive.
Words AI uses
AI reaches for clean · lightweight · natural when it describes ILIA.
Sources
google.com shapes more of what AI says about ILIA than any other source, at 13% of its citations.
allure.com · instagram.com · sephora.com · vogue.com
The market map
Makeup Brands and Mascara Products →Excerpts where ILIA appeared in the AI's answer
ILIA Multi-Stick (Cream Blush + Lip Tint) ($36) — Best Overall for Natural Glow
ILIA Multi-Stick Cream Blush + Lip Tint ($36): While technically marketed for cheeks and lips, the emollient, organic, and skincare-first formula glides safely onto the eyelids
Excerpts where ILIA appeared in the AI's answer
ILIA Limitless Lash Lengthening Mascara — While ILIA has a mix of products, their popular lightweight, nourishing formula provides stellar separation, a flexible hold, and a buildable look.
ILIA Limitless Lash Mascara is highly rated for being buildable, lifting, and lengthening while maintaining a clean, 90%+ naturally derived formula.
Excerpts where ILIA appeared in the AI's answer
ILIA — Best for a natural, polished look and lighter complexion products.
ILIA Beauty: Renowned for cult-favorite skin tints and multi-sticks, ILIA Beauty blends active skincare ingredients with high-performing makeup.
Excerpts where ILIA appeared in the AI's answer
ILIA Limitless Lash Lengthening Mascara ($29 available at ILIA Beauty ) – A 99% naturally derived, ophthalmologist-tested clean formula safe for contact lens wearers and sensitive eyes.
ILIA Limitless Lash Mascara is a top recommendation for its lifting power and clean, non-irritating formula.
Excerpts where ILIA appeared in the AI's answer
ILIA Balmy Tint — sheer and buildable, with more color payoff than a basic balm.
ILIA Balmy Tint Hydrating Lip Balm ($29): This is a buttery, smooth balm that provides a sheer, buildable color with hydrating ingredients like Salicornia (Sea Succulent), Rosehip Seed Oil, and Shea Butter.
