Parse

Parse indexes AI recommendations so brands know where they stand.

Products

  • Brands
  • Markets
  • Integrations
  • Work with us
  • Pricing
  • MCP

Resources

  • Research
  • Methodology
  • Blog

© 2026 Parse. All rights reserved.

LegalPrivacy PolicyTerms of Service
Parse
Work with usPricing
Sign inCheck your brand
  1. Brands
  2. Marmot
BrandsMarmot

How AI describes Marmot

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Marmot logoMarmotmarmot.com

Marmot is an outdoor clothing and gear company that has been producing performance-driven apparel, activewear, and equipment for over 50 years. The brand offers a range of products including insulated jackets, rain gear, sleeping bags, and tents, designed for activities like hiking, camping, and skiing.

Parse Score

54.7

#8 of 33 in Waterproof Rainwear Apparel

Strength25/ 100
Reach39/ 100
Authority51/ 100

Work at Marmot?

Claim this profile for the full report: every prompt where Marmot appears, who is gaining, and what AI says about you. Claiming is free. Ongoing monitoring is a paid upgrade.

Verified with a work email.

Words AI uses

AI reaches for durable · lightweight · breathable when it describes Marmot.

Sources

google.com shapes more of what AI says about Marmot than any other source, at 23% of its citations.

backpacker.com · outdoorgearlab.com · backpackers.com · namasadventure.com

AI questions where Marmot appears

Always know where you stand in AI

Monitor Marmot

The market map

Waterproof Rainwear Apparel →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →PatagoniaArc'teryxOutdoor ResearchREI Co-opGORE-TEXMarmotColumbia Sportsw…The North FaceZpacksLands' EndHelly HansenMontbellQuinceBlack Diamond Eq…

Where AI ranks Marmot

Waterproof Rainwear Apparel#8
#20
#25
#112

  • Excerpts where Marmot appeared in the AI's answer

    Google AI Mode · excerpt
    Marmot CWM -40° Down Sleeping Bag Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Marmot Mad River 0°F (approx. $359) offers excellent warmth-to-value with water-resistant 650-fill down.

  • Excerpts where Marmot appeared in the AI's answer

    Google AI Mode · excerpt
    Marmot Minimalist ($200) — Utilizes 2.5L Pertex Shield fabric to be packable yet durable under pack straps.
    Google AI Mode · excerpt
    Marmot Men's PreCip Evo Flex Rain Jacket Go to product viewer dialog for this item. (approx. $145) offers a 2.5-layer NanoPro fabric

  • Excerpts where Marmot appeared in the AI's answer

    Google AI Mode · excerpt
    Marmot (CWM -40°F Sleeping Bag) : Built for mountaineering and severe polar conditions, Marmot's heavy-winter expedition bags use top-tier 800-fill goose down
    ChatGPT Search · excerpt
    Marmot — excellent cold-weather sleeping bags with strong construction.