Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
RollWorksrollworks.comAdRoll ABM (formerly RollWorks) is an account-based marketing and advertising solution that uses AI-powered buyer insights and multi-channel campaigns to help B2B teams target high-value accounts, generate pipeline, and close deals. It unifies marketing, sales, and revenue teams by integrating with data platforms and providing real-time buyer signals to optimize engagement and measure ROI.
Words AI uses
AI reaches for mid-market · bombora-powered · excellent when it describes RollWorks.
Rivals
6sense is the brand AI weighs against RollWorks most.
Sources
help.rollworks.com shapes more of what AI says about RollWorks than any other source, at 18% of its citations.
rollworks.com · customers.bombora.com · bombora.com · g2.com
The market map
B2B Demand Generation Solutions →Excerpts where RollWorks appeared in the AI's answer
RollWorks (AdRoll ABM) — Lets users view active accounts demonstrating interest via a dedicated Bombora Company Surge tab and execute specialized intent-targeting playbooks.
RollWorks includes portions of Company Surge across its packages and exposes Bombora topics through Account Intent.
Excerpts where RollWorks appeared in the AI's answer
RollWorks : An account-based platform providing robust playbooks for website personalization, allowing marketers to segment incoming traffic and display customized proof points or case studies aligned with a target account's industry profile.
Excerpts where RollWorks appeared in the AI's answer
RollWorks (NextRoll) — Best for Growth-Stage & Account-Based Advertising
RollWorks — Best for mid-market account-based advertising and scalable growth
