Data as of Aug 25, 2026 · Based on 1,552 AI responses · See how Parse measures this
AdTech and MarTech Platforms
Parse
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Demandbase has surged to the top of AI recommendations, becoming the most-cited AdTech and MarTech platform. This rise, alongside that of , signals a significant AI focus on comprehensive Account-Based Marketing (ABM) solutions since late 2025.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 32% | ||
| 2 | A key provider for identity resolution and secure data clean rooms. | 31% | |
| 3 | Primarily recommended for its AWS Clean Rooms data collaboration solution. | 24% | |
| 4 | Now the top-cited brand, leading recommendations for ABM and website personalization. | 22% | |
| 5 | A top choice for enterprise-grade data clean rooms within existing ecosystems. | 20% | |
| 6 | A leading independent DSP recommended for programmatic IP and B2B targeting. | 19% | |
| 7 | 15% | ||
| 8 | 14% | ||
| 9 | 14% | ||
| 10 | 14% | ||
| 11 | A notable website personalization tool for serving industry-specific content. | 13% | |
| 12 | 11% | ||
| 13 | 11% | ||
| 14 | 10% | ||
| 15 | 10% | ||
| 16 | A fast-rising ABM platform known for its AI-driven predictive intent data. | 9% | |
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 7% | ||
| 23 | frequently recommended for global B2B intent data from its publisher network. | 7% | |
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
decentriq.com is the page AI reaches for most here, cited in 20% of analyzed answers.
Dropped from #1 to #7 in overall rank between Oct 2025 and Mar 2026.
Surged from unmentioned in Oct 2025 to the #1 most-cited brand by Mar 2026.
“An ABM suite mentioned for programmatic targeting.” → “A primary solution where IP targeting is framed as part of a broader identity graph.”
Appeared in Nov 2025 and quickly became the #2 brand in AI recommendations.
Fell from #3 to #5 in rank, while remaining central to agency management prompts.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 36% | 25% | ||
| 34% | 24% | ||
| 33% | 24% | ||
| 23% | 19% | ||
| 0% | 22% |
The two models disagree most about Decentriq (ChatGPT #21, Google #7) and GumGum (ChatGPT #6, Google #20).
Demandbase has surged to the top of AI recommendations, becoming the most-cited AdTech and MarTech platform. This rise, alongside that of 6sense, signals a significant AI focus on comprehensive Account-Based Marketing (ABM) solutions since late 2025.
Across 1,552 AI responses, Alphabet is mentioned most, named in 32% of them, followed by LiveRamp (31%) and Amazon (24%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,552 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
More needsContextual ad targeting
Early responses often highlighted specialist IP targeting firms like El Toro. Since late 2025, however, AI answers have shifted to recommend comprehensive ABM platforms like
Demandbase and leading DSPs such as
The Trade Desk and
, framing IP matching as one feature within a broader strategy.
Early responses often highlighted specialist IP targeting firms like El Toro. Since late 2025, however, AI answers have shifted to recommend comprehensive ABM platforms like
Demandbase and leading DSPs such as
The Trade Desk and , framing IP matching as one feature within a broader strategy.
Google is consistently the top recommendation for this prompt, with frequent mentions of its Privacy Sandbox and Topics API. AI assistants also regularly suggest a set of specialized contextual ad networks, with , , , and appearing most often.
Brands mentioned
We are preparing for the end of third-party cookies. Who offers contextual advertising solutions?
Google is consistently the top recommendation for this prompt, with frequent mentions of its Privacy Sandbox and Topics API. AI assistants also regularly suggest a set of specialized contextual ad networks, with
GumGum,
Media.net,
Peer39, and
Seedtag appearing most often.
The market map
Recommended by need