Data as of Aug 25, 2026 · Based on 1,267 AI responses · See how Parse measures this
B2B Demand Generation Solutions
Parse
https://parse.gl
HubSpot remains the top-recommended B2B demand generation platform for its all-in-one capabilities. However, a significant shift has occurred in account-based marketing, where catapulted from a secondary player to the #2 spot overall between November 2025 and March 2026.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Ranked #1; consistently recommended as the top all-in-one B2B automation platform. | 51% | |
| 2 | Its Marketo Engage platform is a top choice for enterprise-level automation complexity. | 47% | |
| 3 | A leading ABM platform praised for its holistic account intelligence features. | 43% | |
| 4 | A dominant force, especially for marketing automation within its own CRM ecosystem. | 42% | |
| 5 | A fast-rising leader in predictive ABM, praised for its AI-driven insights. | 41% | |
| 6 | Consistently cited for mid-market ABM with a focus on ad-driven campaigns. | 33% | |
| 7 | Emerged as a key ABM platform for multi-channel campaign coordination. | 26% | |
| 8 | 17% | ||
| 9 | 11% | ||
| 10 | 11% | ||
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | Rarely recommended alone but frequently cited as the key intent data provider. | 10% | |
| 14 | 9% | ||
| 15 | 6% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
directiveconsulting.com is the page AI reaches for most here, cited in 25% of analyzed answers.
“A primarily contact-centric MAP with some ABM features.” → “A core contender for account-level orchestration, mentioned alongside ABM specialists.”
Jumped from #8 to #2 in overall mentions between November and March.
Appeared as an unranked new entrant and climbed to #9 by March.
Dropped from #4 to #7 in overall mentions between November and March.
Fell from #6 to #10 overall between November and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 56% | 63% | ||
| 52% | 53% | ||
| 46% | 51% | ||
| 39% | 48% | ||
| 41% | 33% |
The two models disagree most about Terminus (ChatGPT #13, Google #22) and ActiveCampaign (ChatGPT #9, Google #15).
HubSpot remains the top-recommended B2B demand generation platform for its all-in-one capabilities. However, a significant shift has occurred in account-based marketing, where 6sense catapulted from a secondary player to the #2 spot overall between November 2025 and March 2026.
Across 1,267 AI responses, HubSpot is mentioned most, named in 51% of them, followed by Adobe (47%) and Demandbase (43%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,267 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend defining internal goals first before searching for agencies specializing in B2B. While specific agency recommendations are fragmented and vary each month, platforms like LinkedIn are frequently suggested for search, and tools like
HubSpot are cited as important for agency technical expertise.
How do I hire a good B2B digital marketing agency to help with our demand generation efforts?
AI responses consistently recommend defining internal goals first before searching for agencies specializing in B2B. While specific agency recommendations are fragmented and vary each month, platforms like LinkedIn are frequently suggested for search, and tools like
HubSpot are cited as important for agency technical expertise.
Answers to this prompt have remained highly stable, forming a clear top tier of recommendations. HubSpot is consistently positioned as the best all-in-one or user-friendly option, with presented for enterprise complexity and Pardot recommended for -centric organizations.
Brands mentioned
What is the best marketing automation platform for a B2B demand generation manager?
Answers to this prompt have remained highly stable, forming a clear top tier of recommendations. HubSpot is consistently positioned as the best all-in-one or user-friendly option, with
Adobe Marketo Engage presented for enterprise complexity and
Salesforce Pardot recommended for
Salesforce-centric organizations.
The market map
Recommended by need