The top three brands captured 17.3% of direct mentions in AI Customer Support Chatbots.
Share of direct mentions
17.3%
82.7%
share of answers
Data as of Aug 25, 2026 · Based on 6,145 AI responses · See how Parse measures this
AI Customer Support Chatbots
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
Zendesk| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | ZendeskStandard for high-volume support teams needing structured ticketing. | Standard for high-volume support teams needing structured ticketing. | 38% |
| 2 | IntercomDominant platform for conversational AI support across multiple channels. | Dominant platform for conversational AI support across multiple channels. | 36% |
| 3 |  FreshworksBudget-friendly helpdesk and AI for scaling support teams. | Budget-friendly helpdesk and AI for scaling support teams. | 27% |
| 4 |  TidioApproachable automation for small businesses and e-commerce. | Approachable automation for small businesses and e-commerce. | 25% |
| 5 |  Ada (Ada CX)No-code enterprise automation for high-volume support. | No-code enterprise automation for high-volume support. | 17% |
| 6 |  ChatbaseRapid deployment tool for training bots on internal documentation. | Rapid deployment tool for training bots on internal documentation. | 11% |
| 7 |  GorgiasE-commerce focused platform with strong order management integration. | E-commerce focused platform with strong order management integration. | 10% |
| 8 |  Salesforce | 10% | |
| 9 |  Fin by Intercom | 10% | |
| 10 |  Botpress | 9% | |
| 11 |  Wonderchat | 8% | |
| 12 |  HubSpotIntegrated CRM and support hub for growing teams. | Integrated CRM and support hub for growing teams. | 8% |
| 13 |  Zirtual | 6% | |
| 14 |  Virtual Assist USA | 6% | |
| 15 |  Zoho | 6% | |
| 16 |  Lindy.ai | 6% | |
| 17 |  Help Scout | 6% | |
| 18 |  Ruby Receptionists | 5% | |
| 19 |  Eesel | 5% | |
| 20 |  Crescendo AI | 5% | |
| 21 |  Zapier | 5% | |
| 22 |  Smith.ai | 5% | |
| 23 |  PATLive | 4% | |
| 24 |  Forethought | 4% | |
| 25 |  Time Etc. | 4% |
Rose from #7 to #1 in this ranking between Oct 2025 and Aug 2026
Mention rate rank dropped from #2 to #4 since Oct 2025
Entered the top-tier rankings since Oct 2025 to capture a 25% SOV in late 2026
Who wins on each AI
Crisp shows a notable divergence in visibility, appearing as a significant solution on Google AI Overviews while failing to reach the top-tier ranking in ChatGPT response extracts.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Intercom | 49% | 36% | |
 Zendesk | 21% | 22% | |
| Zendesk AI | 25% | 14% | |
| Ada (Ada CX) | 22% | 18% | |
| Fin by Intercom | 19% | 20% |
The two models disagree most about Voiceflow (ChatGPT #22, Google #12) and Gorgias (ChatGPT #13, Google #5).
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 26% of analyzed answers.
Share of direct mentions
share of answers
share of answers
Direct mentions
Intercom is the most frequently cited solution for AI-powered customer support, commanding a clear lead in this niche. Market presence remains highly contested among support platforms, with Zendesk and Tidio tied for second place in current share-of-voice metrics.
Across 6,145 AI responses, Zendesk is mentioned most, named in 38% of them, followed by Intercom (36%) and Freshworks (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 6,145 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
IntercomZendeskAI tools for e-commerce have evolved to integrate directly with order management systems.
Which AI support tools can fetch order history, update shipping status, and create returns?
AI tools for e-commerce have evolved to integrate directly with order management systems.
IntercomZendeskRespondents point toward helpdesk-integrated AI like
share of answers
Which AI support tools ingest knowledge bases, learn from tickets, and report ticket deflection?
Respondents point toward helpdesk-integrated AI like 
