Data as of Aug 25, 2026 · Based on 1,733 AI responses · See how Parse measures this
Algorithmic Bias Auditing Services
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Key independent auditor, frequently recommended for NYC Local Law 144 compliance. | 37% | |
| 2 | Leading recommendation for enterprise AI governance, compliance frameworks, and public sector audits. | 28% | |
| 3 | Frequently cited independent auditor specializing in risk, fairness, and performance assessments. | 28% | |
| 4 | Rapidly rising as a top choice for NYC bias audits and governance platforms. | 26% | |
| 5 | A prominent AI governance platform for oversight and compliance risk management services. | 18% | |
| 6 | 15% | ||
| 7 | Open-source toolkit from University of Chicago cited for public policy contexts. | 15% | |
| 8 | 15% | ||
| 9 | The go-to open-source toolkit for statistical bias testing and fairness metrics. | 15% | |
| 10 | 12% | ||
| 11 | 11% | ||
| 12 | 11% | ||
| 13 | Major consulting firm increasingly cited for AI assurance and governance services. | 11% | |
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 8% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 7% |
Slipped from #1 to #3 between November 2025 and March 2026 amid rising competition.
Emerged as the top-ranked brand by March 2026, increasingly cited for enterprise governance.
“One of several professional services firms” → “A leading example of 'Big 4' firms offering comprehensive AI governance and assurance”
Gained significant ground since December 2025, becoming a top recommendation for NYC compliance.
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 34% | 28% | ||
| 13% | 45% | ||
| 31% | 38% | ||
| 34% | 17% | ||
| 29% | 29% |
The two models disagree most about Fiddler AI (ChatGPT #16, Google #5) and Warden AI (ChatGPT #12, Google #1).
Sources AI cited
babl.ai is the page AI reaches for most here, cited in 38% of analyzed answers.
Share of direct mentions
share of answers
Deloitte has emerged as the leading brand recommended by AI assistants for algorithmic bias auditing services. This reflects a broader trend where AI increasingly recommends large, established consulting firms alongside early, specialized auditors for enterprise-grade governance and compliance.
Across 1,733 AI responses, Babl is mentioned most, named in 37% of them, followed by Deloitte (28%) and O'Neil Risk Consulting & Algorithmic Auditing (ORCAA) (28%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,733 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially, ChatGPT recommended specialized auditors like Babl and O'Neil Risk Consulting & Algorithmic Auditing (ORCAA). By early 2026, both platforms broadened recommendations to include major consulting firms like
Deloitte and
PwC alongside the specialists, reflecting a market maturation.
Brands mentioned
AI assistants consistently recommend a core set of open-source toolkits for statistical bias testing. IBM's , 's , and the University of Chicago's are almost always cited, often supplemented with Google's '' for visual exploration.
+2 more
share of answers
Brands mentioned
I am planning to audit my algorithm for disparate impact. Who offers statistical bias testing tools?
AI assistants consistently recommend a core set of open-source toolkits for statistical bias testing. IBM's
AI Fairness 360,
Microsoft's
Fairlearn, and the University of Chicago's
Aequitas are almost always cited, often supplemented with Google's '
What-If Tool' for visual exploration.
The market map
Recommended by need