Data as of Aug 25, 2026 · Based on 1,918 AI responses · See how Parse measures this
Data Loss Prevention Software
Parse
https://parse.gl
has become the top-cited brand in AI-generated answers for Data Loss Prevention (DLP), overtaking legacy enterprise vendors. This shift reflects a broader trend in AI responses, which increasingly differentiate between traditional DLP and a newer class of tools designed to prevent data leakage into generative AI.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The most-cited DLP brand, especially for Microsoft 365 environments. | 66% | |
| 2 | A leading enterprise choice, though its top rank has slipped since late 2025. | 47% | |
| 3 | A rapidly rising specialist in securing SaaS applications and generative AI. | 39% | |
| 4 | A strong cloud-first DLP option frequently recommended for SaaS-heavy organizations. | 34% | |
| 5 | Symantec DLP is cited as a comprehensive, long-standing solution for large enterprises. | 34% | |
| 6 | Praised for its modern, data lineage-based approach to detecting data exfiltration. | 34% | |
| 7 | 30% | ||
| 8 | 25% | ||
| 9 | 24% | ||
| 10 | 20% | ||
| 11 | 19% | ||
| 12 | 16% | ||
| 13 | A new entrant focused on real-time data redaction for generative AI tools. | 14% | |
| 14 | 14% | ||
| 15 | 14% | ||
| 16 | 14% | ||
| 17 | 11% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | Frequently cited for its browser extension-based DLP for generative AI. | 7% | |
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
cyberhaven.com is the page AI reaches for most here, cited in 41% of analyzed answers.
“An option for organizations heavily invested in Microsoft 365.” → “The default recommendation and market leader for integrated DLP.”
Dropped from rank #1 in October to #3 by March.
Climbed from rank #15 in October to #4 by March.
Fell from rank #2 in October to #11 by March.
Jumped from rank #6 in October to #2 by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 54% | 46% | ||
| 44% | 27% | ||
| 9% | 41% | ||
| 35% | 33% | ||
| 28% | 34% |
The two models disagree most about Strac (ChatGPT #24, Google #2).
Microsoft has become the top-cited brand in AI-generated answers for Data Loss Prevention (DLP), overtaking legacy enterprise vendors. This shift reflects a broader trend in AI responses, which increasingly differentiate between traditional DLP and a newer class of tools designed to prevent data leakage into generative AI.
Across 1,918 AI responses, Microsoft is mentioned most, named in 66% of them, followed by Forcepoint (47%) and Nightfall (39%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,918 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend a core group of enterprise DLP vendors for this general query. While Forcepoint was dominant early on,
Microsoft Purview and
Cyberhaven gained prominence in later months for their integration and modern data lineage approaches, respectively.
AI responses consistently recommend a core group of enterprise DLP vendors for this general query. While Forcepoint was dominant early on,
Microsoft Purview and
Cyberhaven gained prominence in later months for their integration and modern data lineage approaches, respectively.
Brands mentioned
what are the best DLP tools for me?
For this general query, AI assistants list the same major enterprise players as in other prompts. Microsoft and
Forcepoint have been the two most-mentioned brands since October, with
Microsoft Purview joining them as a top choice since November.
The market map
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