The top three brands captured 11.5% of direct mentions in Data & SaaS Migration Services.
Share of direct mentions
11.5%
88.5%
share of answers
Data as of Aug 25, 2026 · Based on 2,198 AI responses · See how Parse measures this
Data & SaaS Migration Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | MicrosoftThe overall leader, frequently recommended for email and Azure cloud migrations. | The overall leader, frequently recommended for email and Azure cloud migrations. | 45% |
| 2 |  Alphabet | 29% | |
| 3 |  SalesforceA fast-rising leader for CRM and marketing journey migrations via partner support. | A fast-rising leader for CRM and marketing journey migrations via partner support. | 27% |
| 4 |  HubSpotGaining ground quickly with its Replatforming Team and strong partner ecosystem. | Gaining ground quickly with its Replatforming Team and strong partner ecosystem. | 22% |
| 5 |  Amazon | 19% | |
| 6 |  ZohoA steady presence for user-friendly, budget-conscious email and CRM alternatives. | A steady presence for user-friendly, budget-conscious email and CRM alternatives. | 17% |
| 7 |  AccentureThe go-to consultancy for complex, large-scale enterprise data migration projects. | The go-to consultancy for complex, large-scale enterprise data migration projects. | 10% |
| 8 |  IBM | 10% | |
| 9 |  BitTitanIncreasingly cited as a crucial third-party tool for flexible email migrations. | Increasingly cited as a crucial third-party tool for flexible email migrations. | 9% |
| 10 |  InformaticaA rapidly emerging leader for enterprise-grade data integration and transformation. | A rapidly emerging leader for enterprise-grade data integration and transformation. | 8% |
| 11 |  Deloitte | 7% | |
| 12 |  NutshellConsistently recommended for its vendor-provided, white-glove CRM data import service. | Consistently recommended for its vendor-provided, white-glove CRM data import service. | 7% |
| 13 |  SyncMatters | 6% | |
| 14 |  CloudM | 6% | |
| 15 |  Carbonite | 6% | |
| 16 |  Import2 | 6% | |
| 17 |  Braze | 6% | |
| 18 |  Capgemini | 5% | |
| 19 |  Apollo Global Management | 5% | |
| 20 |  CloudFuze | 5% | |
| 21 |  Fivetran | 4% | |
| 22 |  Tata Consultancy Services | 4% | |
| 23 |  Flatfile | 4% | |
| 24 |  Cloudiway | 4% | |
| 25 |  Pythian | 4% |
Jumped from rank #8 to #2 between November 2025 and March 2026.
Rose from rank #11 to #3 in the same period, dominating prompts about hands-on support.
“A secondary, third-party tool” → “A top-tier recommendation for email migrations, sometimes leading responses.”
Dropped from rank #6 in Nov 2025 to #15 by Mar 2026 as other tools gained visibility.
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| HubSpot | 30% | 25% | |
| Microsoft Dynamics 365 | 19% | 12% | |
 Google Workspace | 12% | 14% | |
 Azure Migrate | 11% | 14% | |
| Informatica | 0% | 13% |
The two models disagree most about Microsoft 365 (ChatGPT #24, Google #12).
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 20% of analyzed answers.
Share of direct mentions
share of answers
Microsoft maintains its leadership position in AI recommendations for data and SaaS migration services. However, the last several months have seen a significant shift in the CRM category, propelling Salesforce and HubSpot into the top three and challenging the dominance of traditional cloud infrastructure giants.
Across 2,198 AI responses, Microsoft is mentioned most, named in 45% of them, followed by Alphabet (29%) and Salesforce (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,198 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
SalesforceHubSpotMicrosoftInitially, AI responses focused on generic best practices. From December 2025, answers began consistently recommending specific platforms, with
What's the best way to migrate data from an old, legacy CRM to a new cloud-based system?
Initially, AI responses focused on generic best practices. From December 2025, answers began consistently recommending specific platforms, with
GoogleMicrosoftBitTitan
share of answers
SalesforceMicrosoft
The market map
Recommended by need
