Data as of Aug 25, 2026 · Based on 2,179 AI responses · Shares cover the last 30 days · See how Parse measures this
Warehouse Management & Fulfillment Software
Parse
https://parse.gl
has risen to become the most frequently recommended WMS provider, cementing its position as a top-tier choice for enterprise-scale operations. During the same period, however, AI responses increasingly highlighted cloud-native systems like , which emerged to challenge established leaders, particularly for high-volume e-commerce fulfillment.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Enterprise-grade cloud option praised for scalability and high-uptime SLAs. | 65% | |
| 2 | The leading choice for enterprise-scale, high-volume, and complex distribution networks. | 55% | |
| 3 | Recommended for complex, global operations, especially for companies within the SAP ecosystem. | 47% | |
| 4 | An enterprise WMS noted for its AI-driven and predictive analytics features. | 42% | |
| 5 | A cloud-native WMS specializing in high-volume, e-commerce, and 3PL fulfillment. | 40% | |
| 6 | A flexible choice for manufacturers and distributors needing deep inventory orchestration. | 37% | |
| 7 | Frequently cited for e-commerce, with strong native integrations for | 23% | |
| 8 | 21% | ||
| 9 | A rising cloud platform for growing 3PLs and omnichannel fulfillment centers. | 19% | |
| 10 | Often recommended for growing 3PLs and third-party fulfillment operations. | 16% | |
| 11 | 16% | ||
| 12 | 13% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
dvunified.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Rose from rank #6 to #1 between October 2025 and March 2026.
Emerged as a new entrant and rapidly climbed to #2 overall by March 2026.
Fell from rank #3 to #12 between October 2025 and March 2026.
“A general-purpose cloud WMS for mid-sized companies.” → “A WMS best suited for companies already within the NetSuite ERP ecosystem.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 66% | 24% | ||
| 46% | 31% | ||
| 53% | 23% | ||
| 24% | 30% | ||
| 28% | 26% |
The two models disagree most about ShipHero (ChatGPT #16, Google #5) and NetSuite (ChatGPT #11, Google #2).
Across 2,179 AI responses, Oracle is mentioned most, named in 65% of them, followed by Manhattan Associates (55%) and SAP (47%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,179 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
ShipHero has been the most consistently recommended WMS for general e-commerce fulfillment. Over the observation window, recommendations have increasingly focused on specialized cloud-native platforms like
Logiwa and
Extensiv, moving away from more general-purpose enterprise systems.
Responses to this general prompt consistently tier recommendations by business size. Large enterprise systems from , , and are common, alongside NetSuite for the mid-market and or for smaller businesses. Recommendations have remained stable, focusing on matching a company's scale and complexity to the appropriate WMS tier.
Brands mentioned
which warehouse management system should I choose?
Responses to this general prompt consistently tier recommendations by business size. Large enterprise systems from Manhattan Associates,
SAP, and
Blue Yonder are common, alongside NetSuite for the mid-market and
Zoho or
Fishbowl Inventory for smaller businesses. Recommendations have remained stable, focusing on matching a company's scale and complexity to the appropriate WMS tier.