Data as of Aug 25, 2026 · Based on 1,879 AI responses · Shares cover the last 30 days · See how Parse measures this
Residential Solar Pricing & Financing Tools
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The dominant online marketplace for comparing pre-screened installer quotes side-by-side. | 29% | |
| 2 | A source for guides on leases, PPAs, and general solar financing information. | 18% | |
| 3 | A fast-growing installer known for its AI-powered, salesperson-free instant online quotes. | 11% | |
| 4 | A major national installer, often cited but requiring sales consultation for detailed quotes. | 10% | |
| 5 | Offers standardized packages with transparent, upfront online pricing estimates. | 9% | |
| 6 | 9% | ||
| 7 | Frequently cited for its detailed guides on | 8% | |
| 8 | 8% | ||
| 9 | 7% | ||
| 10 | 5% | ||
| 11 | 5% | ||
| 12 | 4% | ||
| 13 | A major installer with online estimators, known for high-efficiency panel options. | 4% | |
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 2% | ||
| 18 | 2% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
energysage.com is the page AI reaches for most here, cited in 63% of analyzed answers.
Dropped from a top-cited source in late 2025 to being less frequently mentioned by early 2026.
Emerged as a top recommendation between November and March for its salesperson-free quotes.
Began appearing in early 2026 as a source for evaluating technical details like degradation.
Was a dominant source for financing advice in November 2025 but was cited far less by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 15% | 24% | ||
| 17% | 5% | ||
| 8% | 17% | ||
| 7% | 12% | ||
| 11% | 7% |
The two models disagree most about Tesla (ChatGPT #24, Google #4) and Tesla Powerwall (ChatGPT #25, Google #9).
Across 1,879 AI responses, EnergySage is mentioned most, named in 29% of them, followed by Solar (18%) and Project Solar (11%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,879 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently position EnergySage as the best marketplace for comparing multiple quotes. For direct installers,
Tesla and
Project Solar are repeatedly highlighted for their upfront online pricing tools, with
gaining prominence for its AI-powered, salesperson-free estimates.
AI responses consistently position EnergySage as the best marketplace for comparing multiple quotes. For direct installers,
Tesla and
Project Solar are repeatedly highlighted for their upfront online pricing tools, with gaining prominence for its AI-powered, salesperson-free estimates.
Responses consistently advise homeowners to standardize the utility rate escalation assumption across all quotes. The AI assistants recommend using independent tools like NREL's PVWatts calculator to verify production estimates and marketplaces like to compare quotes on an equal footing.
Brands mentioned
Brands mentioned
Responses consistently advise homeowners to standardize the utility rate escalation assumption across all quotes. The AI assistants recommend using independent tools like NREL's PVWatts calculator to verify production estimates and marketplaces like
EnergySage to compare quotes on an equal footing.