Data as of Aug 25, 2026 · Based on 1,273 AI responses · See how Parse measures this
Real Estate CRM Software
Parse
https://parse.gl
Follow Up Boss remains AI's top recommendation for real estate CRMs, frequently cited for its powerful lead management and automation. However, platforms like and have gained significant traction since late 2025, signaling AI's increasing recognition of diverse needs beyond general lead conversion.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | AI's top pick for lead management and agent-focused automation. | 64% | |
| 2 | A rising recommendation for budget-conscious agents needing all-in-one transaction management. | 61% | |
| 3 | Frequently recommended for its powerful and scalable free CRM tier. | 50% | |
| 4 | Framed as an affordable choice with strong communication and automation tools. | 41% | |
| 5 | 31% | ||
| 6 | 23% | ||
| 7 | Often cited as | 22% | |
| 8 | 20% | ||
| 9 | 20% | ||
| 10 | 19% | ||
| 11 | A dominant recommendation for teams seeking a free CRM with unlimited users. | 17% | |
| 12 | Cited as a comprehensive, all-in-one platform for teams and brokerages. | 15% | |
| 13 | 15% | ||
| 14 | 14% | ||
| 15 | 11% | ||
| 16 | 11% | ||
| 17 | 11% | ||
| 18 | 11% | ||
| 19 | 10% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
housingwire.com is the page AI reaches for most here, cited in 43% of analyzed answers.
Rose from rank #6 in Oct 2025 to #2 by Mar 2026.
“A general-purpose CRM requiring customization” → “A leading recommendation for a powerful, free CRM without per-user fees”
Gained significant rank, moving from #11 to #3 between Oct 2025 and Mar 2026.
Slipped from a top 5 position in Oct 2025 to #12 by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 70% | 52% | ||
| 35% | 69% | ||
| 36% | 14% | ||
| 35% | 8% | ||
| 19% | 23% |
The two models disagree most about BoomTown (ChatGPT #3, Google #20) and Real Geeks (ChatGPT #19, Google #5).
Follow Up Boss remains AI's top recommendation for real estate CRMs, frequently cited for its powerful lead management and automation. However, platforms like Wise Agent and Lone Wolf Technologies have gained significant traction since late 2025, signaling AI's increasing recognition of diverse needs beyond general lead conversion.
Across 1,273 AI responses, Follow Up Boss is mentioned most, named in 64% of them, followed by Wise Agent (61%) and HubSpot (50%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,273 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
For CRMs without per-user fees, HubSpot and
Bitrix24 are the standout recommendations across all models, often highlighted for their free tiers with unlimited users. ChatGPT initially suggested more niche or open-source options, but by December 2025 its answers aligned with Google's focus on mainstream freemium platforms.
I need a CRM that is suitable for real estate but doesn't require a per-user monthly fee.
For CRMs without per-user fees, HubSpot and
Bitrix24 are the standout recommendations across all models, often highlighted for their free tiers with unlimited users. ChatGPT initially suggested more niche or open-source options, but by December 2025 its answers aligned with Google's focus on mainstream freemium platforms.
Follow Up Boss consistently dominates recommendations across both ChatGPT and Google AI Overviews, praised for its lead management capabilities. Over the observed period,
Wise Agent and gained significant traction as strong alternatives, particularly in early 2026 responses.
Brands mentioned
Follow Up Boss consistently dominates recommendations across both ChatGPT and Google AI Overviews, praised for its lead management capabilities. Over the observed period,
Wise Agent and
Lofty gained significant traction as strong alternatives, particularly in early 2026 responses.
The market map
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