The top three brands captured 19.3% of direct mentions in Manufacturing Execution System (MES) Software.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 2,570 AI responses · See how Parse measures this
Manufacturing Execution System (MES) Software
Parse
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Rockwell Automation holds a leading position in AI-generated recommendations for Manufacturing Execution Systems, often cited alongside its Plex platform. However, the most significant trend has been the rapid ascent of platforms like , reflecting a broader shift towards more agile, user-friendly, and cloud-native solutions.
The market map
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top-ranked incumbent, frequently mentioned with its Plex and FactoryTalk platforms. | 36% | |
| 2 | Leads recommendations for its deep, native integration with CAD data via DELMIA. | 26% | |
| 3 | A fast-rising platform praised for its no-code, intuitive interface for operators. | 26% | |
| 4 | The go-to enterprise choice, especially for rework management and ERP integration. | 26% | |
| 5 | Gaining ground as a flexible, modular MES for smart factories and high-tech industries. | 18% | |
| 6 | 13% | ||
| 7 | A frequent recommendation for simple shop floor tracking in smaller manufacturing settings. | 12% | |
| 8 | 12% | ||
| 9 | A prominent cloud-native MES known for rapid deployment and scalability. | 11% | |
| 10 | 10% | ||
| 11 | A fast-rising platform praised for its no-code, intuitive interface for operators. | 9% | |
| 12 | 8% | ||
| 13 | 8% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | Frequently highlighted for its intuitive, touch-screen interface for operators. | 6% | |
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Rose from rank #28 to #3 between October 2025 and March 2026.
Jumped from rank #16 to #5 between October 2025 and March 2026.
Slipped from rank #10 to #14 between October 2025 and March 2026.
“A standalone cloud MES platform.” → “An integrated part of the Rockwell Automation industrial ecosystem.”
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 34% | 30% | ||
| 36% | 17% | ||
| 34% | 25% | ||
| 30% | 23% | ||
| 31% | 15% |
The two models disagree most about Rockwell Automation (ChatGPT #8, Google #18).
Sources AI cited
gartner.com is the page AI reaches for most here, cited in 31% of analyzed answers.
Share of direct mentions
share of answers
Rockwell Automation holds a leading position in AI-generated recommendations for Manufacturing Execution Systems, often cited alongside its Plex platform. However, the most significant trend has been the rapid ascent of platforms like Tulip, reflecting a broader shift towards more agile, user-friendly, and cloud-native solutions.
Across 2,570 AI responses, Rockwell Automation is mentioned most, named in 36% of them, followed by Dassault Systèmes (26%) and Tulip (26%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,570 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses have increasingly converged on a set of enterprise and cloud-native leaders. Since December 2025, Rockwell Automation and its Plex platform have consistently dominated, while
Critical Manufacturing and
Tulip have gained significant ground as top contenders for smart factory applications.
AI responses have increasingly converged on a set of enterprise and cloud-native leaders. Since December 2025, Rockwell Automation and its Plex platform have consistently dominated, while
Critical Manufacturing and
Tulip have gained significant ground as top contenders for smart factory applications.
MRPeasy has been the clear and consistent winner for this prompt since November 2025 across both platforms. AI models identify it as a well-suited solution for smaller manufacturers seeking a simple, cloud-based MES and MRP combination with minimal setup.
+2 more
share of answers
MRPeasy has been the clear and consistent winner for this prompt since November 2025 across both platforms. AI models identify it as a well-suited solution for smaller manufacturers seeking a simple, cloud-based MES and MRP combination with minimal setup.