Data as of Aug 25, 2026 · Based on 646 AI responses · Shares cover the last 30 days · See how Parse measures this
At-Home Pilates Equipment
Parse
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Target is now the top AI recommendation for at-home equipment, taking the lead from . The most significant trend is the rise of specialized fitness brands and connected platforms like and , which now frequently appear alongside general retailers.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Consistently recommended for its premium, studio-style connected yoga and | 39% | |
| 2 | A top-tier connected platform known for high-quality instruction and a studio-caliber feel. | 36% | |
| 3 | Slipped to the #2 retailer, but still a core recommendation for | 31% | |
| 4 | A prominent direct-to-consumer brand for its portable at-home reformer. | 27% | |
| 5 | The go-to recommendation when users want a dedicated, in-depth | 26% | |
| 6 | A general online retail option, though its citation rank has declined. | 25% | |
| 7 | Now the top-cited retailer for | 25% | |
| 8 | A new, frequently recommended brand for budget-friendly, foldable reformer boards. | 17% | |
| 9 | 16% | ||
| 10 | 15% | ||
| 11 | 15% | ||
| 12 | 12% | ||
| 13 | 11% | ||
| 14 | 10% | ||
| 15 | 9% | ||
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 38% of analyzed answers.
Became a dominant recommendation for apps starting in November 2025.
“A popular platform with yoga and Pilates.” → “The best all-in-one platform for a premium, studio-style experience.”
Lost its #1 rank to Target between October 2025 and March 2026.
Appeared in late 2025 and quickly became a top-cited affordable board.
Slipped from #5 to #12 in citation rank between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 51% | 37% | ||
| 40% | 37% | ||
| 27% | 35% | ||
| 38% | 0% | ||
| 36% | 23% |
The two models disagree most about Peloton (ChatGPT #6, Google #20) and Pilates (ChatGPT #25, Google #13).
Across 646 AI responses, Alo Yoga is mentioned most, named in 39% of them, followed by Glo (36%) and Walmart (31%).
Parse measures each brand's mention rate — the share of answers naming it — across 646 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses focused on major retailers like Amazon,
Walmart, and
Target. Since late 2025, AI models have started citing specific direct-to-consumer brands like
PilatesFLO and , often noting their availability through those same retailers.
Where can I find a pilates board for at-home workouts?
Early responses focused on major retailers like Amazon,
Walmart, and
Target. Since late 2025, AI models have started citing specific direct-to-consumer brands like
and , often noting their availability through those same retailers.
Brands mentioned
where can i buy a pilates board?
AI answers initially favored general retailers like Walmart and
Target. Over time, ChatGPT responses evolved to include specific product recommendations such as
Fitvids or
Feierdun boards, which are listed for sale at these stores.
The market map
Recommended by need