Data as of Aug 25, 2026 · Based on 1,028 AI responses · Shares cover the last 30 days · See how Parse measures this
Hospitality POS and Reservations Software
Parse
https://parse.gl
Booking Holdings leads, named in 53% of answers, ahead of at 45% and at 31%.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 53% | ||
| 2 | The upscale, curated alternative, focusing on guest experience and brand control. | 45% | |
| 3 | Frequently cited for its tightly integrated POS and reservation system. | 31% | |
| 4 | The dominant recommendation for managing banquet orders and event workflows. | 25% | |
| 5 | A popular choice for simple POS-native reservations for smaller restaurants. | 22% | |
| 6 | 21% | ||
| 7 | 17% | ||
| 8 | 12% | ||
| 9 | 12% | ||
| 10 | 11% | ||
| 11 | 10% | ||
| 12 | 10% | ||
| 13 | 9% | ||
| 14 | 9% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | Routinely recommended for complex hotel operations, particularly with Oracle OPERA and Micros. | 5% | |
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 31% of analyzed answers.
Emerged in November and became a top-three player by December.
Dropped from the #2 most-cited brand to #6 between October and March.
Declined from a top mention in October to infrequent citation by January.
Climbed from 17% mention share in October to 42% by March.
“A general reservation platform” → “The go-to choice for maximizing diner discovery and high volume.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 59% | 61% | ||
| 57% | 47% | ||
| 37% | 14% | ||
| 21% | 27% | ||
| 25% | 17% |
The two models disagree most about Toast POS (ChatGPT #23, Google #8) and Tock (ChatGPT #24, Google #10).
Across 1,028 AI responses, Booking Holdings is mentioned most, named in 53% of them, followed by Resy (45%) and Toast (31%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,028 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
OpenTable has climbed to become the top recommendation for restaurant reservations, consistently cited for its massive diner network. This reflects a broader trend where AI assistants now favor fully integrated systems, frequently pairing reservation platforms with dominant POS solutions like
Toast.
I'm looking for a simple restaurant reservation system that integrates with our point-of-sale.
Initially, responses gave a broad list of options including Eat App and
Resy. By November 2025, an established pattern emerged where AI assistants consistently highlight
Toast's all-in-one system and 's broad POS integrations as the top choices.
AI answers have consistently framed the choice between OpenTable for maximum reach and
for branding and guest experience. Since February 2026, responses have increasingly mentioned Tables as a strong integrated alternative, reflecting its growing prominence in the POS space.
The market map
Recommended by need