What does AI recommend for a/b testing & experimentation platforms?

VWO maintains its position as the top-cited A/B testing platform by AI assistants. Meanwhile, landing page builder Unbounce has seen a significant surge in recommendations, jumping ten ranks into the top three.

Which a/b testing & experimentation platforms brands appear most in AI answers?

Across 4,054 AI responses, VWO is mentioned most, named in 65% of them, followed by Optimizely (56%) and AB Tasty (38%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 4,054 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best A/B testing & experimentation platforms, according to AI

Data as of Aug 25, 2026 · Based on 4,054 AI responses · See how Parse measures this

A/B Testing & Experimentation Platforms

458 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best A/B Testing & Experimentation Platforms, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	VWOFrequently recommended as a user-friendly, all-in-one platform with a visual editor.	Frequently recommended as a user-friendly, all-in-one platform with a visual editor.	65%
2	OptimizelyPositioned as the enterprise-grade leader for powerful, full-stack experimentation at scale.	Positioned as the enterprise-grade leader for powerful, full-stack experimentation at scale.	56%
3	AB TastyRecommended for combining personalization with easy-to-use A/B testing and visual editing.	Recommended for combining personalization with easy-to-use A/B testing and visual editing.	38%
4	UnbounceA fast-rising recommendation for copywriters needing integrated landing page A/B testing.	A fast-rising recommendation for copywriters needing integrated landing page A/B testing.	34%
5	ConvertA privacy-conscious platform known for its balance of ease-of-use and capability.	A privacy-conscious platform known for its balance of ease-of-use and capability.	31%
6	StatsigCited for developer-led teams, unifying feature flags, experimentation, and product analytics.	Cited for developer-led teams, unifying feature flags, experimentation, and product analytics.	25%
7	Crazy EggRecommended for simple tests, combining visual editing with heatmaps and user recordings.	Recommended for simple tests, combining visual editing with heatmaps and user recordings.	24%
8	GrowthBookAn open-source, developer-focused framework for teams wanting data warehouse integration.	An open-source, developer-focused framework for teams wanting data warehouse integration.	23%
9	Zoho		19%
10	Adobe		15%
11	Alphabet		14%
12	HubSpotCited for integrated A/B testing within its marketing automation and CRM platform.	Cited for integrated A/B testing within its marketing automation and CRM platform.	14%
13	LaunchDarklyPrimarily cited as a developer tool for feature flagging and controlled rollouts.	Primarily cited as a developer tool for feature flagging and controlled rollouts.	13%
14	PostHog		13%
15	Kameleoon		10%
16	Amplitude		8%
17	Klaviyo		7%
18	Instapage		7%
19	Split		5%
20	Eppo		5%
21	ActiveCampaign		5%
22	Dynamic Yield		5%
23	Landingi		5%
24	Plerdy		5%
25	Hotjar		4%
26	Intuit		4%
27	Copy.ai		4%
28	Omniconvert		4%
29	Salesforce		4%
30	Leadpages		3%
31	Convertize		3%
32	Shoplift		3%
33	Shogun		3%
34	Personizely		3%
35	Anyword		3%
36	Mida		3%
37	Jasper		2%
38	A/B Smartly		2%
39	Shopify		2%
40	Braze		2%
41	Varify		2%
42	Webflow		2%
43	CustomFit.ai		2%
44	Replo		2%
45	OptiMonk		2%
46	Brevo		2%
47	ConvertFlow		2%
48	GetResponse		2%
49	Unleash		2%
50	Freshworks		2%
51	Nelio Software		1%
52	Flagsmith		1%
53	OpenAI		1%
54	WordPress		1%
55	Intelligems		1%
56	Microsoft		1%
57	Omnisend		1%
58	Fibr		1%
59	Visually		1%
60	Optibase		1%
61	Eikona		1%
62	Mixpanel		1%
63	Mutiny		1%
64	Iterable		1%
65	Personyze		1%
66	GoStellar		<1%
67	GemX		<1%
68	ABtesting.ai		<1%
69	Humblytics		<1%
70	Elevate A/B		<1%
71	Contentsquare		<1%
72	PageTest.AI		<1%
73	Snowflake		<1%
74	involve.me		<1%
75	SiteSpect		<1%
76	Mockly		<1%
77	Imagive		<1%
78	Lyssna		<1%
79	AdCreative.ai		<1%
80	Wynter		<1%
81	Omneky		<1%
82	OpenFeature		<1%
83	Zapier		<1%
84	Airship		<1%
85	Matomo		<1%
86	Bubble		<1%
87	Customer.io		<1%
88	ABRouter		<1%
89	Featurevisor		<1%
90	Wix		<1%
91	Userpilot		<1%
92	Split Hero		<1%
93	Webflow		<1%
94	Anthropic		<1%
95	Flagr		<1%
96	OptinMonster		<1%
97	MailerLite		<1%
98	TofuHQ		<1%
99	Jacquard		<1%
100	Automattic		<1%