What does AI recommend for marketing automation platforms?

HubSpot remains the dominant choice in AI recommendations for marketing automation, praised for its all-in-one platform. However, the most significant trend is a growing specificity in AI responses, with enterprise tools like Adobe Marketo Engage and Salesforce Pardot seeing massive gains in prompts focused on B2B needs.

Which marketing automation platforms brands appear most in AI answers?

Across 3,413 AI responses, HubSpot is mentioned most, named in 79% of them, followed by ActiveCampaign (70%) and Salesforce (54%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,413 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best marketing automation platforms, according to AI

Data as of Aug 25, 2026 · Based on 3,413 AI responses · See how Parse measures this

Marketing Automation Platforms

395 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Marketing Automation Platforms, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	HubSpotThe top all-in-one platform, combining marketing automation with a native CRM.	The top all-in-one platform, combining marketing automation with a native CRM.	79%
2	ActiveCampaignPraised for balancing powerful automation with affordability, especially for SMBs.	Praised for balancing powerful automation with affordability, especially for SMBs.	70%
3	SalesforcePositioned as the enterprise-grade choice, powerful when integrated with its CRM ecosystem.	Positioned as the enterprise-grade choice, powerful when integrated with its CRM ecosystem.	54%
4	Adobe		46%
5	KlaviyoThe consistent AI recommendation for e-commerce and direct-to-consumer businesses.	The consistent AI recommendation for e-commerce and direct-to-consumer businesses.	36%
6	BrevoFrequently cited as an affordable, budget-friendly option for small businesses.	Frequently cited as an affordable, budget-friendly option for small businesses.	34%
7	OmnisendConsistently named alongside Klaviyo as a top choice for e-commerce automation.	Consistently named alongside Klaviyo as a top choice for e-commerce automation.	26%
8	Intuit		26%
9	Braze		16%
10	Keap		13%
11	GetResponse		12%
12	Customer.io		11%
13	Zoho		10%
14	Shopify		9%
15	Oracle		8%
16	Iterable		8%
17	Zapier		8%
18	Kartra		6%
19	GoHighLevel		6%
20	Freshworks		5%
21	Systeme.io		5%
22	EngageBay		5%
23	Zendesk		5%
24	MoEngage		5%
25	SharpSpring		4%
26	Netcore Cloud		4%
27	Insider		4%
28	MailerLite		3%
29	6sense		3%
30	Ortto		3%
31	BigCommerce		3%
32	Act-On		3%
33	Demandbase		3%
34	Ontraport		3%
35	Pipedrive		2%
36	Voyado		2%
37	indigitall		2%
38	ClickFunnels		2%
39	Drip		2%
40	MadKudu		2%
41	Kit		2%
42	Constant Contact		2%
43	Microsoft		2%
44	Apollo		1%
45	ZoomInfo		1%
46	Outfunnel		1%
47	Emarsys		1%
48	Maestra		1%
49	Sendinblue		1%
50	Automattic		1%
51	Swiftsell AI		1%
52	Intercom		1%
53	LeadSquared		1%
54	SAP		1%
55	Factors		<1%
56	Bloomreach		<1%
57	Trengo		<1%
58	Shopify		<1%
59	Make		<1%
60	Kajabi		<1%
61	Unbounce		<1%
62	Skai		<1%
63	Jasper		<1%
64	Moosend		<1%
65	Leadpages		<1%
66	Metadata		<1%
67	Segment		<1%
68	Mailsoftly		<1%
69	Lindy.ai		<1%
70	Clearbit		<1%
71	OneSignal		<1%
72	Salesmate		<1%
73	Gladly		<1%
74	Kustomer		<1%
75	SugarCRM		<1%
76	ManyChat		<1%
77	Attentive		<1%
78	Omneky		<1%
79	WordPress		<1%
80	Outreach		<1%
81	Infobip		<1%
82	Calendly		<1%
83	involve.me		<1%
84	Bombora		<1%
85	Twilio		<1%
86	Insightly		<1%
87	Alphabet		<1%
88	Builderall		<1%
89	Gumloop		<1%
90	Copper		<1%
91	Dealfront		<1%
92	Vellum		<1%
93	Comosoft		<1%
94	Maestra AI		<1%
95	Centra		<1%
96	Sortment		<1%
97	Encharge		<1%
98	Groove.cm		<1%
99	Zeta Global		<1%
100	Monday		<1%