What does AI recommend for multi-touch marketing attribution software?

The market for multi-touch attribution software is currently contested by Dreamdata and HockeyStack, which compete for the top position in this niche. These platforms define the competitive landscape by connecting marketing activities to pipeline and revenue data.

Which multi-touch marketing attribution software brands appear most in AI answers?

Across 2,269 AI responses, HubSpot is mentioned most, named in 54% of them, followed by Dreamdata (51%) and Adobe (50%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,269 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best multi-touch marketing attribution software, according to AI

Data as of Aug 25, 2026 · Based on 2,269 AI responses · See how Parse measures this

Multi-Touch Marketing Attribution Software

306 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Multi-Touch Marketing Attribution Software, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	HubSpotCRM-native Attribution reporting for inbound marketing teams.	CRM-native Attribution reporting for inbound marketing teams.	54%
2	DreamdataProvides B2B revenue Attribution and account-level customer journey mapping.	Provides B2B revenue Attribution and account-level customer journey mapping.	51%
3	Adobe		50%
4	Ruler AnalyticsClosed-loop tracking linking website sessions and calls to CRM revenue.	Closed-loop tracking linking website sessions and calls to CRM revenue.	45%
5	Alphabet		38%
6	Triple WhaleSpecialized Attribution and analytics for e-commerce and Shopify brands.	Specialized Attribution and analytics for e-commerce and Shopify brands.	32%
7	CometlyAI-powered real-time Attribution for performance and paid advertising.	AI-powered real-time Attribution for performance and paid advertising.	31%
8	HockeyStackCombines Attribution with GTM intelligence for SaaS and enterprise teams.	Combines Attribution with GTM intelligence for SaaS and enterprise teams.	29%
9	Rockerbox		25%
10	NorthbeamML-powered Attribution focusing on cross-channel performance for e-commerce.	ML-powered Attribution focusing on cross-channel performance for e-commerce.	25%
11	LeadsRx		20%
12	Usermaven		18%
13	Salesforce		16%
14	Attribution		13%
15	Wicked Reports		13%
16	SegmentStream		9%
17	Funnel		8%
18	Funnelytics		8%
19	AppsFlyer		8%
20	ThoughtMetric		8%
21	Hyros		7%
22	Windsor.ai		6%
23	Mixpanel		6%
24	Factors		5%
25	Meta		4%
26	Amplitude		4%
27	Growify		4%
28	Adjust		3%
29	CaliberMind		3%
30	Segment		3%
31	LeadSources		3%
32	ActiveCampaign		3%
33	Adinton		2%
34	Microsoft		2%
35	SegMetrics		2%
36	LinkedIn		2%
37	Singular		2%
38	Tableau		2%
39	Full Circle Insights		2%
40	Branch		2%
41	6sense		2%
42	Salesmate		1%
43	Heap		1%
44	LeanData		1%
45	Supermetrics		1%
46	Shopify		1%
47	Improvado		1%
48	Woopra		1%
49	Matomo		<1%
50	Invoca		<1%
51	AdBeacon		<1%
52	Search Engine Land		<1%
53	Impact		<1%
54	Prescient AI		<1%
55	TikTok		<1%
56	Voluum		<1%
57	MarketerHire		<1%
58	Cleverly		<1%
59	Fibbler		<1%
60	Shopify		<1%
61	OptimizeSmart		<1%
62	DiGGrowth		<1%
63	WhatConverts		<1%
64	AgencyAnalytics		<1%
65	Kissmetrics		<1%
66	CallRail		<1%
67	Pipedrive		<1%
68	LayerFive		<1%
69	RevSure AI		<1%
70	Measured		<1%
71	Sprout Social		<1%
72	Polar Analytics		<1%
73	Miro		<1%
74	Vemetric		<1%
75	Adasight		<1%
76	ClickMagick		<1%
77	Demandbase		<1%
78	Terminus		<1%
79	Snowflake		<1%
80	Quantum Metric		<1%
81	Heeet		<1%
82	Semrush		<1%
83	DemandScience		<1%
84	Spectacle		<1%
85	Contentsquare		<1%
86	Lucidchart		<1%
87	Roivenue		<1%
88	NoGood		<1%
89	MarTech		<1%
90	Mammoth		<1%
91	Benly		<1%
92	Neil Patel		<1%
93	Swydo		<1%
94	SAP		<1%
95	Pen and Paper AI		<1%
96	Attributy		<1%
97	MeasureSchool		<1%
98	Neustar		<1%
99	CallTrackingMetrics		<1%
100	PIMMS		<1%