Best hair and skin care products, according to AI

Data as of Aug 25, 2026 · Based on 1,087 AI responses · See how Parse measures this

Hair and Skin Care Products

298 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Hair and Skin Care Products, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	L'Oréal		55%
2	VanicreamHighly recommended for extreme sensitivity due to minimalist, fragrance-free ingredient lists.	Highly recommended for extreme sensitivity due to minimalist, fragrance-free ingredient lists.	37%
3	La Roche-Posay		29%
4	First Aid BeautyTop recommendation for keratosis pilaris and rough skin texture treatments.	Top recommendation for keratosis pilaris and rough skin texture treatments.	24%
5	Unilever		24%
6	Tree HutA consistent budget-friendly favorite for effective physical sugar-based body exfoliation.	A consistent budget-friendly favorite for effective physical sugar-based body exfoliation.	23%
7	Aveeno		18%
8	Galderma		18%
9	Procter & Gamble		16%
10	Youth To The People		16%
11	NécessaireGaining recognition for effective body exfoliation using AHA and BHA acids.	Gaining recognition for effective body exfoliation using AHA and BHA acids.	15%
12	Johnson & Johnson		13%
13	Sol de Janeiro		12%
14	Josie Maran		9%
15	OSEA Malibu		9%
16	Odele Beauty		9%
17	Dr Teal's		8%
18	Pureology		7%
19	Biolage		7%
20	The Ordinary		7%
21	Eucerin		6%
22	Fresh		6%
23	Naturium		6%
24	L'Occitane		5%
25	Act + Acre		5%
26	Moroccanoil		5%
27	Klorane		4%
28	PanOxyl		4%
29	Soft Services		4%
30	Briogeo		4%
31	Frank Body		3%
32	Tatcha		3%
33	Paula's Choice		3%
34	Raw Sugar Living		3%
35	Herbivore Botanicals		3%
36	Beauty of Joseon		3%
37	SEENDermatologist-oriented hair care gaining traction for sensitive skin-safe scalp solutions.	Dermatologist-oriented hair care gaining traction for sensitive skin-safe scalp solutions.	3%
38	Pattern Beauty		3%
39	OGX		3%
40	Eau Thermale Avène		2%
41	Ulta Beauty		2%
42	L'Oréal Paris		2%
43	Kate Somerville		2%
44	C & The Moon		2%
45	Herbal Essences		2%
46	Tree To Tub		2%
47	Versed		2%
48	Walmart		2%
49	Philosophy		2%
50	Amika		2%
51	Clorox		2%
52	Clinique		2%
53	Sephora		1%
54	Kristin Ess Hair		1%
55	Living Proof		1%
56	Target		1%
57	Nopalera		1%
58	Skinfix		1%
59	Jupiter		1%
60	Coco & Eve		1%
61	Evolve Beauty		1%
62	Attitude Living		1%
63	Follain		1%
64	Cécred		1%
65	Anua		1%
66	Dieux Skin		1%
67	The Body Shop		1%
68	Differin		1%
69	Fur		1%
70	Bioderma		<1%
71	Elemis		<1%
72	Innersense Organic Beauty		<1%
73	EltaMD		<1%
74	Davines		<1%
75	Kopari		<1%
76	KraveBeauty		<1%
77	California Naturals		<1%
78	LivSo		<1%
79	Drunk Elephant		<1%
80	TULA Skincare		<1%
81	Sundae Body		<1%
82	True Botanicals		<1%
83	Charlotte Tilbury		<1%
84	COSRX		<1%
85	Prose		<1%
86	FragFree		<1%
87	Method		<1%
88	Murad		<1%
89	Clarins		<1%
90	Nizoral		<1%
91	Soap & Glory		<1%
92	OSEA		<1%
93	BYOMA		<1%
94	Selfless by Hyram		<1%
95	Paul Mitchell Tea Tree		<1%
96	Sulwhasoo		<1%
97	e.l.f. Cosmetics		<1%
98	eos (Evolution of Smooth)		<1%
99	Oribe		<1%
100	Kitsch		<1%

and 75 more brands in this ranking

Who wins on each AI

ChatGPT favors Naturium and Odele Beauty for specialized care while Google AI Overviews prioritizes larger, mass-market brands like Neutrogena and Youth To The People.

ChatGPT SearchGoogle AI Mode

Mention rate on each AI platform, by brand
Brand	ChatGPT Search	Google AI Mode
CeraVe	65%	48%
Vanicream	53%	35%
La Roche-Posay	46%	30%
Cetaphil	24%	12%
Youth To The People	2%	19%

The two models disagree most about Neutrogena (ChatGPT #7, Google #25) and Youth To The People (ChatGPT #22, Google #4).

Sources AI cited

allure.com is the page AI reaches for most here, cited in 56% of analyzed answers.

Best hair and skin care products, according to AI

Best hair and skin care products, according to AI

What shifted

Communities where this category lives

How AI answersHow AI answers questions in Hair and Skin Care Products

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