What does AI recommend for real estate tools and services?

Zillow now leads AI recommendations for real estate services, climbing from fourth to first place since October 2025. This shift reflects a broader trend where AI assistants prioritize comprehensive property search portals over iBuyer platforms that offer direct cash purchases.

Which real estate tools and services brands appear most in AI answers?

Across 3,300 AI responses, Homesite is mentioned most, named in 43% of them, followed by News Corp (27%) and Redfin (20%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,300 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best real estate tools and services, according to AI

Data as of Aug 25, 2026 · Based on 3,300 AI responses · See how Parse measures this

Real Estate Tools and Services

852 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Real Estate Tools and Services, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Homesite		43%
2	News Corp		27%
3	RedfinA hybrid platform combining property search with brokerage services and lower fees.	A hybrid platform combining property search with brokerage services and lower fees.	20%
4	OpendoorA leading iBuyer service that provides fast, online cash offers for homes.	A leading iBuyer service that provides fast, online cash offers for homes.	17%
5	OfferpadAnother key iBuyer providing quick cash offers and flexible closing dates.	Another key iBuyer providing quick cash offers and flexible closing dates.	16%
6	HomeLight		15%
7	HomeVestorsThe "We Buy Ugly Houses" company, known for purchasing properties as-is.	The "We Buy Ugly Houses" company, known for purchasing properties as-is.	11%
8	HouzeoA popular flat-fee MLS platform enabling For Sale By Owner listings.	A popular flat-fee MLS platform enabling For Sale By Owner listings.	10%
9	MatterportThe gold standard for creating immersive 3D virtual property tours.	The gold standard for creating immersive 3D virtual property tours.	9%
10	Homes.com		8%
11	Real Geeks		8%
12	Showcase IDXLeading IDX plugin for WordPress, praised for user experience and lead generation.	Leading IDX plugin for WordPress, praised for user experience and lead generation.	8%
13	CloudPano		8%
14	Market Leader		7%
15	Kuula		7%
16	IDX Broker		7%
17	REDX		7%
18	Realtyna		6%
19	CINC		6%
20	Alphabet		6%
21	SmartZip		6%
22	List With Freedom		6%
23	EyeSpy360		5%
24	Ylopo		5%
25	iHomeFinder		5%
26	National Association of REALTORS®		5%
27	Clever Offers		4%
28	beycome		4%
29	Homecoin		4%
30	SimplyRETS		4%
31	FSBO.com		4%
32	Zurple		4%
33	Ricoh 360 Tours		4%
34	We Buy Houses		3%
35	HouseCashin		3%
36	Lone Wolf Technologies		3%
37	Listed Simply		3%
38	Flat Fee Group		3%
39	iBuyer		3%
40	Meta		3%
41	Orchard		3%
42	Estatik		3%
43	HomeGo		3%
44	Rover IDX		3%
45	Brokerless		3%
46	Rocket Mortgage		3%
47	MoxiWorks		3%
48	Better Business Bureau		2%
49	ISoldMyHouse.com		2%
50	Sold		2%
51	Bankrate		2%
52	Flexmls		2%
53	NerdWallet		2%
54	iGUIDE		2%
55	Asteroom		2%
56	HGTV		2%
57	Major League Soccer		2%
58	Flat Fee MLS Realty		2%
59	Sundae		2%
60	List With Clever		2%
61	HomeZu		2%
62	Anyone.com		2%
63	ForSaleByOwner		2%
64	Placester		2%
65	iStaging		2%
66	Offrs		2%
67	Freddie Mac		2%
68	First Citizens Bank		2%
69	Express Homebuyers		2%
70	Contempo Themes		2%
71	Panoee		1%
72	Unreal Estate		1%
73	Lofty		1%
74	Consumer Financial Protection Bureau		1%
75	Knock		1%
76	MarketPro HomeBuyers		1%
77	HomeRise		1%
78	Insta360		1%
79	RE/MAX		1%
80	Lapentor		1%
81	Follow Up Boss		1%
82	AgentFire		1%
83	Reddit		1%
84	Flyhomes		1%
85	My360 Tours		1%
86	Homepie		1%
87	ByOwner		1%
88	Fannie Mae		1%
89	Real Estate Bees		1%
90	BoomTown		1%
91	DIY Flat Fee		<1%
92	HelloReeve		<1%
93	Investopedia		<1%
94	JPMorgan Chase		<1%
95	3DVista		<1%
96	Texas Flat Fee MLS		<1%
97	FastExpert		<1%
98	CINC		<1%
99	zBuyer		<1%
100	Sierra Interactive		<1%