What's the best way to gather customer feedback and testimonials to use in my marketing materials?

The best way to gather customer feedback and testimonials for marketing materials is to automate the request at the exact moment of peak customer satisfaction and use structured prompts to guide their response.

Vague requests like "Let us know what you think" yield weak, generic answers. Instead, you need a systematic approach that captures specific, result-oriented stories that directly overcome buyer hesitation.

🛠️ Optimize Your Timing

To get the highest conversion rate and the most enthusiastic responses, trigger your request based on your business model:

• Product/E-commerce : Automate a request 7 to 14 days after delivery to ensure they have had ample time to use the item.
• Milestone/Goal Services (e.g., coaching, web design): Ask 1 to 2 weeks after project completion , then follow up 3 to 6 months later to capture measurable, long-term ROI.
• Ongoing Services (e.g., SaaS, retainers): Send an automated prompt 4 to 6 weeks into the relationship , and tie future requests to positive support interactions or high Net Promoter Scores (NPS).

📝 Use the "Before & After" Question Formula

Great marketing testimonials require a narrative arc. Instead of asking for general thoughts, provide a 5-minute survey or a fill-in-the-blank template using these four specific questions:

⚙️ How to Systematize and Capture Feedback

• Leverage Existing Praise (Passive Collection): Monitor social media tags, client emails, or Slack messages. If a client sends spontaneous praise, immediately reply with: "I love how you phrased that! Do I have your permission to feature that exact sentence as a brief quote on our landing page?"
• Conduct 10-Minute Interviews: For your highest-value clients, offer a brief phone or Zoom chat. Record the call (with permission), transcribe it, and pull out the punchiest 2-sentence soundbite. Send the snippet back to them via email to get their written sign-off before publishing.
• Deploy Dedicated Tools: Use dedicated testimonial software like Shoutout or automated forms to give users a frictionless link where they can type text or click one button to record a video review.

⚖️ Feedback Channels Comparison

💡 Community Perspectives

“Initiate your testimonial request via email or social media message, and then ask if the customer is willing to chat on the phone for 5–10 minutes. Once you have them on the phone, the following questions will help elicit good customer testimonials.”

“Highlight mutual benefits: Remind clients that sharing their stories isn't just a favor—it's a chance to build their personal brand and connect with new opportunities.”

To help narrow down the best tool or script for you, tell me:

• What product or service do you sell?
• Where do you interact with your customers most (email, an app, in person)?
• What marketing channel (website, social, sales decks) are you building this feedback for?

I can map out a specific workflow and draft a personalized swipe file template you can send out today.

The best approach is to build a repeatable feedback-to-testimonial system, rather than simply asking customers, “Can you give us a testimonial?”

1. Ask at the moment of success

The highest-quality testimonials usually come right after a customer experiences a clear win: a problem gets solved, a project is completed, they hit a milestone, or they tell your team how happy they are.

Trigger a short survey or personal email at that moment.

Ask questions like:

• What problem were you trying to solve before working with us?
• What made you choose us?
• What changed after using our product/service?
• What was your favorite part of the experience?
• What would you tell someone considering us?

These questions produce much more useful marketing language than simply asking for a rating.

2. Use a two-step process

Don't make customers write a polished testimonial from scratch.

Step 1 — Gather raw feedback. Use a 3–5 question survey, interview, or email.

Step 2 — Ask permission to turn the answer into marketing content.

For example:

“Thanks for sharing this! Your comments were really helpful. Would you be comfortable with us featuring your feedback in our website and marketing materials, along with your name, company, and photo?” If they agree, you can edit for length and clarity—but don't change the meaning or present something out of context. The FTC says endorsements need to reflect the endorser's honest experience and cannot be misleading.

3. Collect several types of social proof

Don't rely exclusively on five-star quotes. Build a library containing:

• Short quotes — great for landing pages and ads.
• Before/after stories — useful for explaining your value proposition.
• Case studies — detailed customer journeys with measurable outcomes.
• Video testimonials — especially powerful for high-consideration purchases.
• Customer photos/screenshots — useful when they demonstrate a real outcome.
• Public reviews — Google, industry platforms, marketplaces, etc.

I'd particularly look for testimonials that demonstrate specific outcomes, rather than generic praise.

“Great company, highly recommend!” is nice.

“We cut our reporting time from six hours a week to about 45 minutes” is marketing gold.

4. Identify your best testimonial candidates

Start with customers who:

• Have achieved a measurable result.
• Have been using your product for long enough to judge it.
• Fit your ideal customer profile.
• Have already voluntarily praised you.
• Represent different customer segments or use cases.

Your sales and customer-success teams are often the best source of candidates because they're already hearing customers say things like, “This saved us…” or “We finally solved…”

5. Make feedback part of your normal customer journey

For example:

Purchase → onboarding → success milestone → feedback request → testimonial request → case study

That way you're continuously accumulating material instead of launching a desperate “we need testimonials!” campaign every six months.

You can also monitor unsolicited feedback from emails, support conversations, surveys, social media, and reviews. When someone says something particularly compelling, ask permission to use it.

6. Don't manipulate the review process

This is important. Don't ask only customers you expect to leave positive reviews, don't manufacture reviews, and don't make incentives conditional on receiving a positive review. The FTC specifically warns against these practices.

If you incentivize feedback, be transparent about the incentive and don't tie it to a positive review. Also check the rules of whichever review platform you're using.

And if a testimonial involves a material relationship or compensation, appropriate disclosure may be required.

A simple system I'd recommend

Create a spreadsheet or database with:

Then, every month, aim to collect 5–10 pieces of raw customer feedback and turn the strongest ones into different marketing assets.

The key is: don't ask customers to write your marketing copy. Ask them to tell you their story. Your job is to identify the most compelling, truthful parts and package them—with their permission—into testimonials, case studies, ads, website copy, and sales materials.

The best way to gather high-impact customer testimonials is to automate the request immediately after a customer win, ask targeted questions that extract a "before-and-after" story , and secure explicit permission to attach real names and photos . Today's buyers trust online strangers as much as personal recommendations, making verified customer voices your most profitable marketing assets.

1. Optimize Your Collection Channels

• Automated Post-Purchase Emails : Set up workflows to trigger a request email 3 to 7 days after delivery or project closing.
• In-App & Website Forms : Embed simple written or video submission portals right into your customer dashboards or confirmation pages.
• Social Listening : Actively monitor tags and mentions on platforms like Instagram and LinkedIn. Take screenshots of organic praise and message the user for marketing permission.
• Interviews : For high-value B2B clients, schedule a quick 10-minute recorded Zoom chat to capture their exact phrasing naturally.
• Third-Party Review Aggregators : Scrape positive remarks from Google Reviews, G2, or Yelp. Reach out to those authors to see if they will expand them into full marketing quotes.

2. Ask Strategic Questions (The Story Method)

Vague feedback like "Great service!" does not move prospects to buy. Instead of asking for a general review, prompt clients with questions that build a narrative arc:

• "What specific obstacle or frustration were you facing before you found us?"
• "What changed or improved the most after you started using our product?"
• "Can you share a specific statistic, metric, or tangible result you achieved?"
• "What would you tell a friend or colleague who is on the fence about trying us?"

3. Incentivize and Reduce Friction

• Provide Fill-in-the-Blank Templates : Give clients a structural baseline so they do not panic or stare at a blank page.
• Offer Small Rewards : Boost submission rates by giving a discount code, extended trial, free gift, or entry into a raffle.
• Highlight Mutual Promotion : Remind business clients that a featured testimonial on your website links back to them and builds their own brand authority.

4. Format for Maximum Trust and Scannability

• Include Trust Markers : Always accompany quotes with a full name, job title, company logo, or headshot. Anonymous quotes are widely viewed as fake.
• Prioritize Video Content : Short, unedited selfie videos captured on smartphones feel deeply authentic, trustworthy, and perform exceptionally well on social media.
• Design Micro-Content : Use tools like Canva to turn single-sentence impact lines into visual graphics, website headers, or multi-image carousels.

Community Perspectives

Digital marketers emphasize that your legal protection and formatting choices dictate how useful a testimonial actually is:

“Including things like name, job title, and even a photo of the customer are all trust signals to potential customers that the testimonials are authentic.”

“Collect customer feedback, and use it as a testimonial – be sure to ask for approval first.”

To help me tailor an exact strategy for your business, tell me:

• What product or service do you sell?
• Do you mostly sell to everyday consumers (B2C) or other businesses (B2B)?
• Where do you plan to publish these materials (e.g., website landing page, social media, paid ads)?

I can draft a ready-to-use email request template or a list of specific survey questions for your brand.

The best approach is to make feedback collection a repeatable part of the customer journey, rather than occasionally asking, “Can you give us a testimonial?”

1. Ask at the moment of maximum satisfaction

The best time is usually shortly after a customer has experienced a clear win:

• They achieve the result they wanted.
• They finish onboarding or a project.
• They renew or upgrade.
• They send a spontaneous compliment.
• They refer someone to you.

A simple email or in-app prompt works well:

“What changed for you after using [product/service]?” That question tends to produce much better material than “Please leave us a review.”

2. Ask open-ended questions that produce marketing-worthy answers

For customers you're interviewing, use a short 5-question framework:

1. What problem were you trying to solve?
2. What was frustrating about solving it before?
3. Why did you choose us?
4. What result have you seen?
5. What would you tell someone considering us?

The gold is usually in the before → after → result story.

For example, instead of a generic:

“Great service. Highly recommend!” you want something closer to:

“Before using them, our team spent about 10 hours a week manually doing X. Now it takes less than two.” Specificity makes testimonials dramatically more useful in ads, landing pages, sales decks, and case studies.

3. Don't only collect written reviews

Create a small testimonial library with several formats:

• ⭐ Short written quotes — website, ads, email
• 📸 Customer photos — social media and website
• 🎥 30–60 second videos — landing pages and social
• 🎙️ Customer interviews — case studies and sales material
• 📊 Quantified results — ads, presentations, comparison pages

Video doesn't have to be professionally produced. A customer's authentic phone recording can be more persuasive than a polished corporate video.

4. Build feedback into your normal workflow

A simple system could be:

Customer gets result → automated feedback request → identify great responses → personal follow-up → obtain permission → turn into marketing asset.

Have your CRM or customer-success process tag responses such as:

• positive_feedback
• potential_testimonial
• case_study_candidate
• video_candidate
• quantified_result

Then you aren't starting from zero every time you need social proof.

5. Ask permission separately from asking for feedback

This is important. You can ask:

“Would you be comfortable with us using your comments as a testimonial in our marketing?” Then clarify where you may use it—website, advertising, social media, sales materials, etc.

Also avoid editing someone's statement into something that changes its meaning. The FTC says endorsements should reflect the endorser's honest experience and shouldn't be presented out of context or distorted.

6. Don't manufacture a collection of only glowing reviews

You should absolutely showcase your strongest testimonials, but your collection process shouldn't selectively solicit only people you expect to be positive. The FTC specifically cautions against asking only customers likely to leave positive reviews, and its Consumer Reviews and Testimonials Rule addresses deceptive practices involving reviews and testimonials.

Similarly, don't offer a reward conditional on someone saying something positive. If you incentivize reviews, the incentive and relevant relationship may need disclosure, and some platforms prohibit incentivized reviews altogether.

7. Turn one good customer into multiple assets

Suppose a customer says:

“Your software cut our reporting time from two days to three hours every month.” With permission, that can become:

• Website: “Cut reporting time from 2 days to 3 hours.”
• Ad: “We went from two days of reporting to three hours.”
• LinkedIn: Short customer story.
• Case study: Full before/after narrative.
• Sales deck: Quantified proof point.
• Video: Customer explains how they achieved it.

That's why I'd prioritize deep customer interviews over simply accumulating hundreds of star ratings.

A simple system I'd use

Every successful customer → ask 3–5 questions → capture the response → identify specific results → request permission → categorize the testimonial → reuse it across appropriate channels.

And keep a spreadsheet/database with:

The key principle: don't ask customers to write your marketing copy. Ask them to tell you their story. Then—with their permission—extract the specific, credible, customer-language proof points that make your marketing stronger.

Suppose a customer says:

Video doesn't have to be professionally produced. A customer's authentic phone recording can be more persuasive than a polished corporate video.

4. Build feedback into your normal workflow

A simple system could be:

Customer gets result → automated feedback request → identify great responses → personal follow-up → obtain permission → turn into marketing asset.

Have your CRM or customer-success process tag responses such as:

• positive_feedback
• potential_testimonial
• case_study_candidate
• video_candidate
• quantified_result

Then you aren't starting from zero every time you need social proof.

5. Ask permission separately from asking for feedback

This is important. You can ask:

“Would you be comfortable with us using your comments as a testimonial in our marketing?” Then clarify where you may use it—website, advertising, social media, sales materials, etc.

Also avoid editing someone's statement into something that changes its meaning. The FTC says endorsements should reflect the endorser's honest experience and shouldn't be presented out of context or distorted.

Gathering high-converting customer feedback and social proof comes down to timing, convenience, and asking the right questions. Here is a step-by-step framework to streamline the process:

• Automate Post-Purchase Requests : Trigger feedback emails or text messages automatically 3--7 days after a customer receives your product or service (giving them enough time to experience the value).
• Ask Open-Ended, Specific Questions : Avoid generic "How did we do?" prompts. Instead, ask:
  • What was your biggest frustration before finding us?
  • How has your life/business changed since using our product?
  • What specific feature or moment made you realize we delivered on our promise?
• Incentivize Submissions (Ethically) : Offer a small discount, a loyalty points boost, or entry into a raffle in exchange for a detailed review or video testimonial.
• Make It Frictionless : Embed quick rating widgets directly inside emails, or provide a direct link to a simple, mobile-friendly landing page or typeform.
• Leverage Video and Social Mentions : Monitor social media for organic shout-outs and ask permission to repurpose them. For high-value clients, offer a quick 10-minute Zoom call to chat about their experience, record it, and pull out crisp video clips or transcribed quotes.

If you'd like, let me know:

• What type of business you run (e.g., e-commerce, B2B SaaS, local service)
• Where you plan to use these testimonials (e.g., landing page, social ads, email campaigns)

I can give you tailored email templates or a specific question framework for your niche.

The best approach is to make feedback collection a repeatable part of the customer journey, rather than occasionally asking, “Would you give us a testimonial?”

1. Ask at the right moment

The highest-quality testimonials usually come immediately after a customer experiences a clear win:

• They reach a measurable result.
• They tell your team they’re happy.
• They complete a project or milestone.
• They renew or make another purchase.
• They spontaneously compliment your product/service.

A simple trigger is: positive signal → feedback request → testimonial permission.

2. Start with an open-ended question

Instead of asking, “Can you give us a testimonial?”, ask questions that produce a story:

1. What problem were you trying to solve before working with us?
2. What made you choose us?
3. What has changed since you started using our product/service?
4. What specific result or benefit have you noticed?
5. What would you tell someone considering us?

This gives you raw material that's much more useful than a generic “Great company!”

Surveys can work particularly well for this because you can combine ratings with open-text questions.

3. Don't only ask your happiest customers

This is important both strategically and legally. You want authentic feedback, not a system designed to manufacture five-star reviews.

The FTC advises businesses not to solicit reviews only from customers they think will respond positively, and not to discourage negative reviews.

A good process is:

Ask everyone → collect feedback → identify particularly strong stories → separately ask those customers for permission to feature their story in marketing.

That gives you genuine feedback while still allowing you to curate compelling marketing stories.

4. Ask for permission to use the testimonial

Once someone gives you a great response, don't automatically put it on your homepage.

Ask for explicit permission to use their words, name/company, photograph, video, or other identifying information in your marketing.

For example:

“Would you be comfortable with us using your response as a customer testimonial on our website and marketing materials? We can attribute it to you as [Name, Title, Company].”

Keep a record of the permission.

5. Preserve the customer's actual words

You can clean up obvious typos or shorten a testimonial for space, but don't change its meaning or turn it into a claim the customer didn't actually make.

The FTC's guidance emphasizes that testimonials and endorsements need to be truthful and not misleading. Material connections, such as compensation or free products, may also need clear disclosure.

6. Turn one piece of feedback into multiple assets

A strong customer story can become:

• Website: short quote + name/company
• Case study: problem → solution → result
• Social: one memorable sentence
• Sales deck: customer quote beside the relevant feature
• Email: customer result as social proof
• Video: 30–90 second customer interview
• Ads: concise, highly specific quote

For example, instead of:

“Their service was amazing.”

A much stronger testimonial is:

“We cut our reporting time from two days to three hours every month.”

Specificity sells.

7. Build a simple testimonial pipeline

I'd structure it like this:

Customer interaction
↓
Feedback request
↓
Identify strong stories
↓
Request marketing permission
↓
Verify/edit for accuracy
↓
Store in testimonial library
↓
Repurpose across marketing channels

Keep a spreadsheet or CRM field containing the customer's quote, permission status, date, product/service, customer type, measurable result, and approved attribution.

One thing I'd avoid

Don't offer a reward only for positive reviews or make an incentive conditional on saying something favorable. The FTC specifically warns against this, and the rules around consumer reviews and testimonials have become more explicit since the FTC's Consumer Reviews and Testimonials Rule took effect in 2024.

Bottom line: ask broadly for honest feedback, ask at moments when customers have experienced value, then turn the most specific and credible customer stories into testimonials—with the customer's permission. That's more sustainable than simply trying to accumulate as many five-star quotes as possible.

HubSpot customer-feedback survey guidance 

The best approach is to make testimonial collection a repeatable part of your customer journey, not a one-time request. The strongest testimonials usually come from customers who can describe a specific problem, why they chose you, and the measurable result they got.

A practical system:

1. Identify your best testimonial candidates

Look for customers who:

• Have achieved a clear result with your product/service
• Have complimented you in emails, reviews, or conversations
• Represent the type of customer you want more of
• Had a meaningful “before vs. after” transformation

A customer who says “great service” is less useful than one who says “we cut onboarding time from two weeks to three days.”

2. Ask at the right moment

Good times to request feedback:

• Shortly after a customer achieves a win
• After a successful project completion
• After a positive support interaction
• After they leave a positive review or send praise

Build the request into your normal follow-up process so it happens consistently.

3. Don’t ask for “a testimonial” with no guidance

Most people freeze when asked to write marketing copy. Instead, ask questions that pull out a story:

• What problem were you trying to solve before working with us?
• Why did you choose us over alternatives?
• What changed after using our product/service?
• What specific result or improvement did you see?
• What would you tell someone considering us?

These answers usually produce much stronger material than “Can you leave us a review?”

4. Collect multiple formats

Aim for a mix:

• Short quotes: Website, ads, brochures, sales pages
• Long-form case studies: B2B sales, high-ticket services
• Video testimonials: Social media, landing pages, presentations
• Reviews: Google, industry platforms, marketplaces (where relevant)

Different formats work at different stages of the buyer journey.

5. Make it easy for customers

Reduce friction:

• Send a short form instead of asking them to start from scratch
• Offer a 10–15 minute interview
• Let them answer by voice memo or video if they prefer
• Handle the editing and formatting yourself, while keeping their meaning intact

A common effective workflow is: interview → draft testimonial → send to customer for approval → publish.

6. Get permission before using it

Before putting someone’s words, name, photo, company, or story into marketing:

• Confirm they approve the final version
• Confirm where it can be used (website, ads, social media, email, etc.)
• Keep a record of their permission

Clear consent helps avoid misunderstandings and builds trust.

7. Organize a testimonial library

Store each testimonial with tags like:

• Customer type
• Industry
• Product/service used
• Main pain point solved
• Results achieved
• Format (quote/video/case study)

Then you can quickly find the right story for a specific campaign.

A simple monthly routine:

1. Add 5–10 customers who had good outcomes to a testimonial list
2. Send a short feedback request
3. Interview the strongest responses
4. Turn approved stories into marketing assets
5. Track which testimonials help generate leads or sales

The biggest mistake is collecting only praise. The most persuasive testimonials are specific customer stories that answer a prospect’s doubts.

Gathering authentic customer feedback and turning it into powerful marketing testimonials comes down to asking at the right time, using the right channels, and making it frictionless for your customers.

Best Strategies to Gather Feedback and Testimonials

• Automated Email Triggers: Set up post-purchase or post-onboarding automated emails using tools like Klaviyo or HubSpot to request feedback when your product or service is fresh in their minds (typically 3 to 7 days after delivery or successful project completion).
• In-App or On-Site Prompts: Use lightweight micro-surveys or feedback widgets (like Hotjar or Delighted) right after a customer completes a key action, achieves a milestone, or successfully resolves a support ticket.
• Direct Outreach & Interviews: Reach out personally to your power users or clients who have expressed informal satisfaction. A quick 15-minute chat often yields profound, story-driven testimonials rather than one-word reviews.
• Incentivized Reviews: Offer a small discount, a free add-on, or a donation to a charity of their choice in exchange for a detailed review on platforms like Trustpilot or G2.

Best Practices for Using Them in Marketing

• Focus on Transformations: Highlight before-and-after states. The best testimonials show the specific problem the customer had, how your product solved it, and the measurable result (e.g., "save$500" or "saved 10 hours a week").
• Match the Format to the Channel: Use short, punchy text quotes for landing page headers, video snippets for social media ads, and detailed case studies for email campaigns or sales decks.
• Always Get Permission: Ensure you have the customer's consent to use their name, company, and photo, especially for B2B or high-ticket offers.

If you want to tailor this, tell me:

• What is your business model (e.g., B2B SaaS, e-commerce, local service)?
• Where do you plan to display these testimonials (e.g., homepage, social media, ads)?

I can give you a step-by-step outreach template or specific tool recommendations.

The best approach is to make customer feedback collection a repeatable system, not a one-time request. The strongest testimonials usually come from customers who are asked at the right moment and guided to share a specific story rather than just “tell us what you think.”

A practical process:

1. Identify your best testimonial candidates

Start with customers who have:

• Achieved a clear result
• Complimented your product/service
• Renewed, upgraded, or referred others
• Left a positive review or sent a thank-you message

Your happiest customers are often already giving you testimonial material—you just need a process for capturing it.

2. Ask immediately after a “success moment”

Good timing examples:

• After a customer reaches a milestone
• After a successful project delivery
• After a positive support interaction
• After a repeat purchase

Automated follow-ups after key customer events can make this much easier to do consistently.

3. Don’t ask “Can you give us a testimonial?”

That often produces vague responses like “Great company, highly recommend.”

Instead, ask questions that pull out a story:

• What problem were you trying to solve before working with us?
• What made you choose us?
• What changed after using our product/service?
• What specific result did you achieve?
• What would you tell someone considering us?

Specific outcomes and details make testimonials much more persuasive.

4. Collect multiple formats

Offer options:

• Short written quote
• Longer case study interview
• Video testimonial
• Screenshot of a customer message (with permission)
• Before/after examples where appropriate

Video can add authenticity, while short quotes are easier to reuse across ads, websites, emails, and sales materials.

5. Create a simple feedback funnel

A basic workflow:

1. Customer completes purchase/service
2. Wait until they experience value
3. Send a short survey
4. Identify enthusiastic respondents
5. Request permission to turn their feedback into marketing content
6. Store approved testimonials in a searchable library

Surveys, reviews, and direct conversations can all contribute useful feedback.

6. Make the approval process clear

Before publishing:

• Get written permission
• Confirm name/company/photo usage rights
• Let customers review factual details
• Avoid editing their words in a way that changes meaning

7. Repurpose every strong testimonial

One customer story can become:

• Website testimonial
• Landing page copy
• Social media post
• Email campaign
• Sales presentation slide
• Case study
• Ad creative

A good testimonial library becomes a long-term marketing asset.

A simple starting system for most businesses: send a 3-question survey to every satisfied customer, then personally follow up with your best responses for a deeper testimonial interview. This gives you both volume and high-quality stories.

Gathering authentic customer feedback and glowing testimonials comes down to asking at the right time, making it frictionless, and targeting specific proof points.

Best Timing & Triggers

• Post-Purchase/Onboarding: Reach out right after a customer successfully completes a purchase or finishes onboarding, while the excitement is fresh.
• The "Win" Moment: Trigger an automated check-in after a milestone (e.g., $X saved, 30 days of success, or a completed project).
• Support Resolution: Send a quick feedback prompt immediately after a customer support ticket is marked resolved and the customer expresses satisfaction.

Effective Channels & Formats

• Automated Email Sequences: Keep it short (2-3 sentences max). Ask one open-ended question like, "What is the main difference [Product/Service] has made for you?"
• In-App Micro-Surveys: Use a single-question widget or pop-up right after a key action is performed.
• Video Testimonial Tools: Tools like VideoAsk or Senja allow customers to record a video testimonial directly from their phone or laptop with zero tech friction.
• Interview/Case Study Calls: For high-value B2B clients or VIP customers, offer a small incentive (like a gift card or a donation to charity) for a 15-minute chat.

Key Questions to Ask

• What was your biggest frustration before finding us?
• What made you hesitate or almost not buy?
• What specific result or outcome have you achieved since using our product?
• What would you say to someone who is on the fence about working with us?

If you'd like, let me know:

• Your business type (B2B, e-commerce, local service, SaaS)
• Your primary marketing channel for these testimonials (landing page, social media, email campaigns)

I can give you a tailored template or workflow to get started.