Which one AI picks, and when.
Data as of Jul 15, 2026 · Based on 5 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on strength, where Amazon leads by 32 points.
| Measure |  Amazon |  Costco |
|---|---|---|
| Parse Score | 78 |
| 80 |
| Strength (widest gap) | 80 | 48 |
|---|
| Reach | 60 | 82 |
|---|
| Authority | 48 | 71 |
|---|
