How does Parse measure this comparison?

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 6 claims collected between Jul 6, 2026 and Aug 6, 2026. It is a reading of what AI says, not a review by Parse.

Brands
Demandbase
vs ZoomInfo

Demandbasevs ZoomInfo

Demandbase vs ZoomInfo, according to AI

Which one AI picks, and when.

Data as of Aug 6, 2026 · Based on 6 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on authority, where ZoomInfo leads by 8 points.

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What AI Says About Demandbase vs ZoomInfo | Parse

Brands
Demandbase
vs ZoomInfo

Demandbasevs ZoomInfo

Demandbase vs ZoomInfo, according to AI

Which one AI picks, and when.

Data as of Aug 6, 2026 · Based on 6 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on authority, where ZoomInfo leads by 8 points.

Demandbase and ZoomInfo compared on the Parse Score and its three pillars
Measure	Demandbase	ZoomInfo
Parse Score	87

Demandbase and ZoomInfo compared on the Parse Score and its three pillars
Measure	Demandbase	ZoomInfo
Parse Score	87

Strength	73	72

Reach	70	76

Authority (widest gap)	67	75

What AI says about Demandbase

AdTech and MarTech Platforms · #2

What AI says about ZoomInfo

B2B Sales Intelligence & Data Enrichment · #2

Compare your brand against Demandbase or ZoomInfo. Free check, no account.

What buyers actually ask

For a B2B firm that relies on sales reps, which marketing platforms surface the most actionable lead engagement data inside the CRM?
We want to serve personalized ads to specific companies. What programmatic ad platform has the highest match rates for corporate IP targeting?
What are the top B2B market intelligence tools?

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Questions

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 6 claims collected between Jul 6, 2026 and Aug 6, 2026. It is a reading of what AI says, not a review by Parse.

Track this comparison

Weekly insights tell you how often AI recommends each brand, and which prompts and sources explain the result.

Track this comparison

For a B2B firm that relies on sales reps, which marketing platforms surface the most actionable lead engagement data inside the CRM?
We want to serve personalized ads to specific companies. What programmatic ad platform has the highest match rates for corporate IP targeting?
What are the top B2B market intelligence tools?

ApollovsZoomInfo
6sensevsDemandbase
CognismvsZoomInfo
ClearbitvsZoomInfo
Apollo Root Cause AnalysisvsZoomInfo
LushavsZoomInfo

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 6 claims collected between Jul 6, 2026 and Aug 6, 2026. It is a reading of what AI says, not a review by Parse.