Which one AI picks, and when.
Data as of Aug 13, 2026 · Based on 21 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where HubSpot leads by 43 points.
| Measure |  HubSpot |  Intuit |
|---|---|---|
| Parse Score | 96 |
| 71 |
| Strength | 69 | 61 |
|---|
| Reach | 93 | 62 |
|---|
| Authority (widest gap) | 95 | 52 |
|---|
