Which one AI picks, and when.
Data as of Aug 2, 2026 · Based on 6 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where HubSpot leads by 33 points.
| Measure |  HubSpot |  Keap |
|---|---|---|
| Parse Score | 96 |
| 72 |
| Strength | 69 | 52 |
|---|
| Reach | 93 | 68 |
|---|
| Authority (widest gap) | 95 | 62 |
|---|
