Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Zillow is an online real estate marketplace that lists homes for sale and for rent across many cities, with searchable property listings and market information. It provides tools to find and connect with real estate agents, access mortgage rates and loan options, and manage or advertise rental properties. The service personalizes recommendations based on your location and search activity, surfacing similar homes you may be interested in.
How AI talks about Homesite
Nearly every recommendation names Homesite as the pick.
Tone of voice
59% of how AI describes Homesite reads positive.
Words AI uses
AI reaches for user-friendly · comprehensive · free when it describes Homesite.
Rivals
Redfin is the brand AI weighs against Homesite most.
Sources
zillow.com shapes more of what AI says about Homesite than any other source, at 39% of its citations.
reddit.com · housingwire.com · en.wikipedia.org · parse.gl
The market map
Real Estate Tools and Services →Where AI ranks Homesite
+ 7 more markets