Best mortgage loans & lender comparison, according to AI

Data as of Aug 25, 2026 · Based on 948 AI responses · See how Parse measures this

Rocket Mortgage remains the AI favorite mortgage lender, consistently cited for its digital experience. However, a significant trend shows AI assistants increasingly recommending specialized lenders for specific needs, such as non-traditional credit or investment properties.

Mortgage Loans & Lender Comparison

371 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Mortgage Loans & Lender Comparison, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Rocket MortgageTop recommendation for first-time buyers and its easy online process.	Top recommendation for first-time buyers and its easy online process.	52%
2	Bank of AmericaOften mentioned for its first-time buyer grants and down payment assistance.	Often mentioned for its first-time buyer grants and down payment assistance.	35%
3	JPMorgan Chase		31%
4	Navy Federal Credit UnionA fast-rising recommendation for members, cited for multiple loan types.	A fast-rising recommendation for members, cited for multiple loan types.	27%
5	Guild MortgageConsistently cited for borrowers using alternative credit data and needing flexible underwriting.	Consistently cited for borrowers using alternative credit data and needing flexible underwriting.	23%
6	PNC Bank		20%
7	Veterans United Home Loans		16%
8	Fannie Mae		16%
9	KiaviA go-to specialist lender for real estate investors and DSCR loans.	A go-to specialist lender for real estate investors and DSCR loans.	14%
10	Freddie Mac		13%
11	Pennymac		13%
12	Carrington Mortgage ServicesA primary choice for non-QM loans and borrowers with complex credit profiles.	A primary choice for non-QM loans and borrowers with complex credit profiles.	13%
13	VantageScore		12%
14	New American FundingCited for fast closing guarantees, giving buyers a competitive edge.	Cited for fast closing guarantees, giving buyers a competitive edge.	11%
15	U.S. Bank		11%
16	Wells Fargo		10%
17	Visio Lending		10%
18	CrossCountry Mortgage		10%
19	PenFed Credit Union		10%
20	Churchill Mortgage		9%
21	BetterRecognized for its fast, technology-driven online mortgage application and closing process.	Recognized for its fast, technology-driven online mortgage application and closing process.	8%
22	LendingOne		8%
23	Angel Oak Mortgage Solutions		7%
24	Lima One Capital		7%
25	FICO		7%
26	U.S. Department of Housing and Urban Development		6%
27	CoreVest Finance		6%
28	Griffin Funding		6%
29	RateA rising mention for fast pre-approvals and expedited closing timelines.	A rising mention for fast pre-approvals and expedited closing timelines.	6%
30	Flagstar Bank		6%
31	RCN Capital		5%
32	Citi		5%
33	Experian		5%
34	U.S. Department of Veterans Affairs		5%
35	United States Department of Agriculture (USDA)		5%
36	American Heritage Lending (AHLend)		4%
37	Star One Credit Union		4%
38	LoanDepot		4%
39	First National Bank of America		3%
40	Axos Bank		3%
41	SoFi		3%
42	American Home Lending USA		3%
43	NBKC Bank		3%
44	Bankrate		3%
45	Plaid		3%
46	Newfi Home Loans		3%
47	Lisle Savings Bank		3%
48	West Capital Lending		3%
49	Waterstone Mortgage		2%
50	Alliant Credit Union		2%
51	DuPage Credit Union		2%
52	TheLender		2%
53	Quontic		2%
54	LendingTree		2%
55	FormFree		2%
56	Capital Home Mortgage		2%
57	The Mortgage Reports		2%
58	Vaster		1%
59	NerdWallet		1%
60	Northpointe Bank		1%
61	Upstart		1%
62	Trusted American Mortgage		1%
63	NewRez		1%
64	Defy Mortgage		1%
65	FHA Loans		1%
66	New York State Homes and Community Renewal (HCR)		1%
67	Freedom Mortgage		1%
68	New Silver		1%
69	State of California		1%
70	Easy Street Capital		1%
71	SESLOC Federal Credit Union		1%
72	Comcast Corporation		<1%
73	Sage Home Loans		<1%
74	Petal		<1%
75	Zillow Home Loans		<1%
76	Truist		<1%
77	Oportun		<1%
78	RentTrack		<1%
79	Coastal Federal Credit Union		<1%
80	Mbanc		<1%
81	Conventus Lending		<1%
82	Movement Mortgage		<1%
83	Connect		<1%
84	Andrews Federal Credit Union		<1%
85	Ridge Street Capital		<1%
86	Baselane		<1%
87	ABL Funding		<1%
88	Urban Institute		<1%
89	Change Home Mortgage		<1%
90	AmeriHome		<1%
91	Spring Bank		<1%
92	Fairway Independent Mortgage		<1%
93	Deserve		<1%
94	Third Federal Savings & Loan		<1%
95	Alpine Mortgage		<1%
96	ADM Mortgage		<1%
97	United States Congress		<1%
98	Certified Credit		<1%
99	BE Lending		<1%
100	Hurst Lending		<1%