Data as of Sep 21, 2026 · Based on 62 AI responses · Shares cover the last 30 days · See how Parse measures this
Shampoo and Oral Care Bars
42 brands
| #30d | Brand | What AI says | Named in |
|---|---|---|---|
| 1 No change |  EthiquepH-balanced, plastic-free bars recommended across curls, damage, and daily hair care. | pH-balanced, plastic-free bars recommended across curls, damage, and daily hair care. | 55% |
| 1 +1 up |  HiBARSalon-quality, soap-free ergonomic bars recommended for hydration and damaged hair repair. | Salon-quality, soap-free ergonomic bars recommended for hydration and damaged hair repair. | 56% |
| 3 No change | Protein-rich rice water bars favored for hair strengthening, volume, and color protection. | 35% | |
| 4 No change |  Zero Waste StoreCurated zero-waste marketplace recommended as the primary one-stop shop for bars and tablets. | Curated zero-waste marketplace recommended as the primary one-stop shop for bars and tablets. | 21% |
| 5 +10 up |  VioriLongsheng rice water bars recommended for scalp nourish, hydration, and natural shine. | Longsheng rice water bars recommended for scalp nourish, hydration, and natural shine. | 18% |
| 6 |  The Earthling Co.Plant-based, volumizing solid bars recommended for normal hair and balanced cleansing. | Plant-based, volumizing solid bars recommended for normal hair and balanced cleansing. | 16% |
| 7 |  EarthHeroCertified B-Corp marketplace curating sustainable personal care and plastic-free bathroom essentials. | Certified B-Corp marketplace curating sustainable personal care and plastic-free bathroom essentials. | 13% |
| 8 |  NizoralMedicated ketoconazole shampoo consistently recommended for dandruff and persistent scalp flaking. | Medicated ketoconazole shampoo consistently recommended for dandruff and persistent scalp flaking. | 10% |
| 9 |  CeraVe⌐ L'OréalDermatologist-developed hydrating shampoo with ceramides to soothe reactive, dry scalps. | Dermatologist-developed hydrating shampoo with ceramides to soothe reactive, dry scalps. | 8% |
| 10 |  PureologySulfate-free hydrating formula recommended for color-treated hair and intensive moisture. | Sulfate-free hydrating formula recommended for color-treated hair and intensive moisture. | 8% |
| 11 |  UnpasteDentist-approved chewable toothpaste tablets available in compostable cornstarch packaging. | Dentist-approved chewable toothpaste tablets available in compostable cornstarch packaging. | 8% |
| 12 |  EcoRootsHandmade, plant-based solid bars and sustainable zero-waste bathroom bath accessories. | Handmade, plant-based solid bars and sustainable zero-waste bathroom bath accessories. | 8% |
| 13 | DDIPTrue salon-grade bars formulated to perform effectively even in hard water. | True salon-grade bars formulated to perform effectively even in hard water. | 5% |
| 14 |  Package Free ShopZero-waste boutique shop curating clean-ingredient solid shampoos and oral care tabs. | Zero-waste boutique shop curating clean-ingredient solid shampoos and oral care tabs. | 5% |
| 15 |  NOBS RoutinesFluoride-free nano-hydroxyapatite toothpaste tablets designed for gentle enamel care. | Fluoride-free nano-hydroxyapatite toothpaste tablets designed for gentle enamel care. | 5% |
| 16 |  Bite Toothpaste BitsChewable toothpaste bits housed in refillable glass jars for plastic-free routines. | Chewable toothpaste bits housed in refillable glass jars for plastic-free routines. | 3% |
| 16 |  Bamboo Switch | 3% | |
| 17 |  RedkenSalon cleansing and conditioning formulas targeted for hair repair and softness. | Salon cleansing and conditioning formulas targeted for hair repair and softness. | 3% |
| 18 |  HüppyChewable toothpaste tablets packaged in refillable tins and compostable paper pouches. | Chewable toothpaste tablets packaged in refillable tins and compostable paper pouches. | 3% |
| 19 |  L'Oréal ParisAccessible drugstore hydrating shampoos utilizing hyaluronic acid for daily hair moisture. | Accessible drugstore hydrating shampoos utilizing hyaluronic acid for daily hair moisture. | 3% |
| 20 | L'Oréal Paris EverPure⌐ L'Oréal Paris | 3% | |
| 21 |  Sunniemade | 3% | |
| 23 |  Olaplex | 2% | |
| 24 |  K18 Hair | 2% | |
| 25 |  Davids | 2% |
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
ChatGPT Search
Google AI Mode| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| HiBAR | 68% | 45% | |
| Ethique | 68% | 42% | |
| 45% | 26% | ||
| The Earthling Co. | 3% | 29% |
Across 62 AI responses, Ethique is mentioned most, named in 55% of them, followed by HiBAR (56%) and Kitsch (35%).
Parse ranks brands by Named in — the share of answers naming each brand — across 62 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Data as of Sep 21, 2026 · Based on 62 AI responses · Shares cover the last 30 days · See how Parse measures this
Shampoo and Oral Care Bars
42 brands
| #30d | Brand | What AI says | Named in |
|---|---|---|---|
| 1 No change | EthiquepH-balanced, plastic-free bars recommended across curls, damage, and daily hair care. | pH-balanced, plastic-free bars recommended across curls, damage, and daily hair care. | 55% |
| 1 +1 up | HiBARSalon-quality, soap-free ergonomic bars recommended for hydration and damaged hair repair. | Salon-quality, soap-free ergonomic bars recommended for hydration and damaged hair repair. | 56% |
| 3 No change | Protein-rich rice water bars favored for hair strengthening, volume, and color protection. | 35% | |
| 4 No change | Zero Waste StoreCurated zero-waste marketplace recommended as the primary one-stop shop for bars and tablets. | Curated zero-waste marketplace recommended as the primary one-stop shop for bars and tablets. | 21% |
| 5 +10 up | VioriLongsheng rice water bars recommended for scalp nourish, hydration, and natural shine. | Longsheng rice water bars recommended for scalp nourish, hydration, and natural shine. | 18% |
| 6 | The Earthling Co.Plant-based, volumizing solid bars recommended for normal hair and balanced cleansing. | Plant-based, volumizing solid bars recommended for normal hair and balanced cleansing. | 16% |
| 7 | EarthHeroCertified B-Corp marketplace curating sustainable personal care and plastic-free bathroom essentials. | Certified B-Corp marketplace curating sustainable personal care and plastic-free bathroom essentials. | 13% |
| 8 | NizoralMedicated ketoconazole shampoo consistently recommended for dandruff and persistent scalp flaking. | Medicated ketoconazole shampoo consistently recommended for dandruff and persistent scalp flaking. | 10% |
| 9 | CeraVe⌐ L'OréalDermatologist-developed hydrating shampoo with ceramides to soothe reactive, dry scalps. | Dermatologist-developed hydrating shampoo with ceramides to soothe reactive, dry scalps. | 8% |
| 10 | PureologySulfate-free hydrating formula recommended for color-treated hair and intensive moisture. | Sulfate-free hydrating formula recommended for color-treated hair and intensive moisture. | 8% |
| 11 | UnpasteDentist-approved chewable toothpaste tablets available in compostable cornstarch packaging. | Dentist-approved chewable toothpaste tablets available in compostable cornstarch packaging. | 8% |
| 12 | EcoRootsHandmade, plant-based solid bars and sustainable zero-waste bathroom bath accessories. | Handmade, plant-based solid bars and sustainable zero-waste bathroom bath accessories. | 8% |
| 13 | DDIPTrue salon-grade bars formulated to perform effectively even in hard water. | True salon-grade bars formulated to perform effectively even in hard water. | 5% |
| 14 | Package Free ShopZero-waste boutique shop curating clean-ingredient solid shampoos and oral care tabs. | Zero-waste boutique shop curating clean-ingredient solid shampoos and oral care tabs. | 5% |
| 15 | NOBS RoutinesFluoride-free nano-hydroxyapatite toothpaste tablets designed for gentle enamel care. | Fluoride-free nano-hydroxyapatite toothpaste tablets designed for gentle enamel care. | 5% |
| 16 | Bite Toothpaste BitsChewable toothpaste bits housed in refillable glass jars for plastic-free routines. | Chewable toothpaste bits housed in refillable glass jars for plastic-free routines. | 3% |
| 16 | Bamboo Switch | 3% | |
| 17 | RedkenSalon cleansing and conditioning formulas targeted for hair repair and softness. | Salon cleansing and conditioning formulas targeted for hair repair and softness. | 3% |
| 18 | HüppyChewable toothpaste tablets packaged in refillable tins and compostable paper pouches. | Chewable toothpaste tablets packaged in refillable tins and compostable paper pouches. | 3% |
| 19 | L'Oréal ParisAccessible drugstore hydrating shampoos utilizing hyaluronic acid for daily hair moisture. | Accessible drugstore hydrating shampoos utilizing hyaluronic acid for daily hair moisture. | 3% |
| 20 | L'Oréal Paris EverPure⌐ L'Oréal Paris | 3% | |
| 21 | Sunniemade | 3% | |
| 23 | Olaplex | 2% | |
| 24 | K18 Hair | 2% | |
| 25 | Davids | 2% |
Zero Waste StoreEthiqueHiBAREarly responses across late 2025 split between individual DTC brand stores like
EthiqueHiBARAcross late 2025, and dominated answers with broad coverage across clarifying, volumizing, and moisturizing categories. Throughout 2026, steadily captured the top spotlight on both ChatGPT and Google platforms due to the popularity of its rice water strengthening bar. and continue to receive secondary mentions when buyers prioritize frizz smoothing or indulgent scents.
EthiqueHiBARPureologyCeraVe
MoroccanoilCeraVeAveenoEthique+118 more
+33 more
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AIChatGPT SearchGoogle AI Mode| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| HiBAR | 68% | 45% | |
| Ethique | 68% | 42% | |
| 45% | 26% | ||
| The Earthling Co. | 3% | 29% |
Across 62 AI responses, Ethique is mentioned most, named in 55% of them, followed by HiBAR (56%) and Kitsch (35%).
Parse ranks brands by Named in — the share of answers naming each brand — across 62 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Zero Waste StoreEthiqueHiBAREarly responses across late 2025 split between individual DTC brand stores like
EthiqueHiBARAcross late 2025, and dominated answers with broad coverage across clarifying, volumizing, and moisturizing categories. Throughout 2026, steadily captured the top spotlight on both ChatGPT and Google platforms due to the popularity of its rice water strengthening bar. and continue to receive secondary mentions when buyers prioritize frizz smoothing or indulgent scents.
EthiqueHiBARPureologyCeraVeMoroccanoilCeraVeAveenoEthique+118 more
+33 more
